Oppo the Chinese smartphone manufacturer today announced its tie-up with the Sweden-based music streaming platform Spotify. This collaboration is in accordance with the newly launched Oppo Reno 6 series that allows users to capture “every emotion in the portrait” with industry-first Bokeh Flare Portrait Video in professional-grade quality. Together with Spotify, the company has launched their latest campaign “Every Emotion In Portrait” to bring personalized playlists to users that suit their moods and emotions.
Speaking on the partnership, Damyant Singh Khanoria, Chief Marketing Officer, Oppo India, commented, “We are excited to associate with Spotify, the world’s largest music streaming app, to deepen our relationship with consumers by providing a personalized listening experience. This partnership will allow users to capture their emotions in portrait and listen to their favourite music curated to their moods. Music transcends boundaries and speaks to your deepest emotions and that is what this personalised playlist is designed to do. By understanding how exactly you’re feeling, it fetches music that truly resonates with you.”
From now onwards the owner of the Oppo Reno 6 Series smartphones will be able to listen to their favourite songs, along with fresh selections, curated on the basis of moods and emotions. New users are introduced to new playlists and songs that are gradually fine-tuned to the listener’s tastes.
To curate your own playlist as per your current mood and emotion all you need to do is link Spotify to your Oppo Reno 6 Series. Then go to https://opporeno6series.withspotify.com. After this, you will be asked to Log in/Sign up to your Spotify account. If you access this page from your computer, you also get an option to skip this step. Then you will be able to choose from a table of four primary emotions: Happy, Low, Sensitive and Passionate as per your mood.
As you slide your cursor between these, you get access to 27 moods like amused, triumphant, calm, satisfied, amazed, affectionate, grateful, romantic, and others—that are fine-tuned to suit exactly how you feel. After you have chosen the mood you will be able to see the percentage of other listeners who are feeling the same as you at that point; you can also share your emotion captured in a portrait with friends. Also, the Oppo Reno 6 users will be presented with a personalized playlist that matches the mood they chose. You can listen to the songs on your computer, and if you have signed in with your login credentials, the playlist will also appear in the ‘Your Library’ section of your Spotify app on your mobile device.
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