It’s no longer new for Chinese smartphone brands to come up with their own sub-brands. Huawei, Vivo and Xiaomi already have their sub-brands. Oppo also launched its Realme sub-brand, but that later became a separate company. And now, Oppo has unveiled its new sub-brand in China named Reno. And soon, the company will release a smartphone on April 10 under the newly-launched Reno sub-brand. Other than the launch date of the smartphone and its name, little information about the device is available.
Oppo has also shared the logo of its upcoming brand, and considering that Reno’s symbol has a fun and youth-centric vibe, we expect the smartphones launched under the sub-brand to be aimed at millennials. If this is true then the smartphones launched with Reno’s branding will be priced aggressively and come with powerful features.
Brian Shen, Oppo’s Vice President shared Reno’s logo on Chinese social networking platform Weibo. The logo is colourful and packs an abstract design. Oppo has confirmed that Reno’s debut smartphone will launch on April 10 in China. Also, Shen shared on Weibo that Oppo will introduce a new product line in April that will be appealing to the global audience. In the photo he shared, it is hinted that the upcoming Reno smartphone will have dual-rear cameras at the back.
As we mentioned earlier, the company had already launched its sub-brand in India named Realme, which is now an independent company. When launched, Realme brought out smartphones with aggressive pricing and had features which other smartphone companies offered at a price higher than Realme’s. Realme 1 is a good example of a smartphone in the budget range launched to take on higher-priced rivals. Even though Realme has become an independent brand now, the smartphones it offers follow the same principles. In July 2018, Realme decided to go independent and it separated itself from the Chinese smartphone maker Oppo. Sky Li became the head of Realme who was the former senior executive and head of Oppo India.
And with the launch of Reno in China, the company could be looking for another sub-brand strategy.
Oppo is reportedly working on its next flagship smartphone which will be powered by the Snapdragon 855 SoC and have 10x optical zoom. The company has already showcased its 10x optical zoom at MWC 2019. The smartphone was also spotted on AnTuTU listing and it was rumoured that the smartphone will be called the Oppo Find Z. The upcoming smartphone might have a 4,065mAh battery.