China-based Oppo sub-brand, Realme has decided to expand its business through offline sales in India. This would encompass 150 cities and the sales would start occurring in 2019. The offline retailers to whom this task is being given referred by the company as “Real Partners”. Realme has promised to provide value added customer experience and that the retail outlets will have all the company’s models.
Madhav Sheth, the CEO of Realme India said, “With the new offline stores, we are extending our sales channels reaching out to our offline customers in every region. This is the extension of our sales strategy and ultimate target of ‘Realme for Every Indian.” To count the number of retail stores which are being covered in 150 Indian cities, there are 20,000. Earlier, Realme had an exclusive partnership with Reliance stores for offline sales of its products.
The company claims that it has sold in 130 cities, and in more than 1,300 Reliance Digital and My Jio stores. Sheth said, “Realme as a young brand is committed to delivering the best consumer experience to our customers. Strengthening our commitment, we are expanding our footprints to meet the rapidly growing customer demands.”
To recall, the smartphone Realme last launched in India was the Realme U1 back in November 2018. The phone is powered by a 3,500mAh battery and weighs 168grams. Connectivity options include WiFi, GPS, Bluetooth, USB OTG, Micro-USB, FM, Active 4G, 3G and 4G. The smartphone at the same time has multiple sensors like Face Unlock, Fingerprint sensor, compass, proximity sensor, accelerometer, ambient light sensor and gyroscope.
Dimensions of the handset are 157x74x8mm. The device is protected by Corning Gorilla Glass 3 and runs on Android 8.1 Oreo. It is powered by a Mediatek Helio P70 Octa-core processor. 3GB RAM and 4GB RAM are its RAM variants that come with storage options of 32GB and 64GB respectively. A microUSB slot can expand the smartphone’s storage up to 256GB. Primary camera consists of a 13MP plus 2MP shooters and a selfie camera on the front covers 25MP.