Home News Reliance Jio launches Digital Udaan literacy programme for first time internet users

Reliance Jio launches Digital Udaan literacy programme for first time internet users

The telecom company has launched the programme in partnership with Facebook.

Reliance Jio has today launched a digital literacy programme in 10 regional languages in India. The programme has been launched in partnership with Facebook and includes Audio Visual Training. The Digital Udaan programmer is a new initiative by the company to empower first-time internet users through digital literacy and help them understand the Internet.

Speaking on the launch, Mr Akash Ambani, Director, Reliance Jio said, “Jio is always looking to work with key global partners to enhance the digital life experience of the Indian consumer. The Digital Udaan initiative is one such example, which will help eradicate barriers of information asymmetry and provide accessibility in real time. It is a program for inclusive information, education and entertainment, where no Indian will be left out of this digital drive. Jio envisions to take this to every town and village of India, achieving 100% digital literacy in the country,”

The new Digital Udaan initiative will engage its users each Saturday and help them to acquire knowledge about the JioPhone features and teach them how to access various apps. They will also make them understand internet safety and how to use Facebook on JioPhone to connect with their friends and family in a simple, safe and secure way.

According to the company, it has worked with social networking platform Facebook to ensure that the segments developed for the Digital Udaan programme are appropriate for the users in their cities and localities. This will provide trainer sessions, training videos and information brochures.

Digital Udaan

Reliance Jio claims that initially, the Digital Udaan programme was launched by the company in 200 different locations across 13 States. The company aims to spread the programme over 7,000 locations that will empower its Jio phone users and first-time internet users. This initiative will connect its users digitally to the country and the world. This will provide knowledge to the people about government programmes and their benefits, how to access the important services and entertainment on their handsets via Facebook, and various Jio Apps.

Mr. Ajit Mohan, VP and MD Facebook India also spoke about the launch saying, “Jio is playing a vital role in driving India’s digital revolution by empowering millions of Indians and expanding access to the Internet. Facebook is an ally in this mission, and we are delighted to partner with Jio in attracting new Internet users and creating mechanisms for them to unleash the power of that access.”

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