The South Korean electronics giant, Samsung, today announced the expansion of its popular Curd Maestro to loT enabled family hub SpaceMax refrigerators in India. The consumer electronics brand (due to strong demand) introduced its proprietary feature to Curd Maestro technology to its large capacity refrigerators that were introduced last year.
Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India commented, At Samsung, we believe in impactful innovations that transform lives. Our Curd Maestro Refrigerators have got a very positive response from consumers, strengthening our position as the No. 1 refrigerator brand in India. Seeing consumer demand for large capacity refrigerators and the popularity of our Curd Maestro technology, we have introduced it in our IoT enabled Curd Maestro Family Hub and SpaceMax Curd Maestro refrigerators. We are confident this launch will address the evolving needs of our consumers.
Samsung Curd Maestro Family Hub refrigerator price and availability
The price of the Samsung Curd Maestro Family Hub refrigerator (673 litres) in India has been set at a special pre-booking price of Rs 187,990 on Samsung.com, Amazon, Flipkart and online stores of retail partners across India, including Croma, Reliance Digital and Vijay Sales from today onward till March 31st. While the 692-litre model will be available Real Stainless and Black Matt starting from Rs 93,990, across all leading retail stores. The 845-litre Side-by-Side refrigerator is now available at a price tag of Rs 101,990.
As per the company, on the purchase of a Curd Maestro Family Hub refrigerator, buyers get a complimentary Samsung Galaxy S20 FE (Fan Edition) along with a cashback of up to Rs 6,000. Whereas Side-by-Side Refrigerators come with a 10-year warranty on their Digital Inverter Technology Compressor that provides up to 50% energy savings.
The Samsung Curd Maestro Family Hub refrigerator now comes with the company’s proprietary Curd Maestro technology all one needs to do is boil and cool the milk and mix the curd culture manually. It will not only ferment the curd but will store it too. Curd Maestro makes curd with the same consistency each time and eliminates all the hassle of curd making in different weather conditions. Curd Maestro enables curd preparation in 6.5 to 7.5 hours – 6.5 hours for soft curd, 7.5 hours for thick curd.
In addition to this, the Samsung refrigerators come with a built-in View Inside Camera, therefore, allowing the users to take a quick peek inside the refrigerator with a multi-finger swipe down on the Family Hub screen, without opening the refrigerator. You can also use the SmartThings app to see what’s inside the refrigerator without even opening its door while you are not at home.
This feature will let you create shopping lists, food memos, digitally label food with expiration dates and set reminders. These features on the Curd Maestro Family Hub lets you stay more organised. The built-in screen can be used as a whiteboard, memo or even a photo album. Over that users can also make calls and share photos and notes with each other through the refrigerator. They can even share and update calendars through the Family Hub app.
You can also enjoy hands-free calls with Bixby voice control. Just ask “Hi Bixby, what’s new today?” and it will provide a readout of the news, weather and calendar updates. The refrigerator will also let you access millions of songs through the web browser, live radio app or Music apps such as Spotify, and TuneIn or mirror their Samsung Smart TVs and smartphones to watch their favourite shows on the Family Hub screen. The new Family Hub also features a 25-watt premium speaker for the sound that is deep in bass and rich in the mid-range.
In addition to this, the Meal Planner will help you in customising the entire food experience by recommending smart recipes based on dietary preferences you set, helps you come up with a week-long meal plan based on your refrigerator inventory, and prepares your shopping list.
While the SpaceMax Technology enables the inside walls of the refrigerator to be much thinner by using a minimal amount of high-efficiency insulation hence allowing more storage space. There is a Deodorizing Filter too that will keep your food items by constantly passing air through built-in activated carbon filters. The Power Cool & Power Freeze features offer rapid cooling performance at the touch of a button.
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