Samsung has always maintained that India is one of its most important markets. And since the beginning of this year, the South Korean technology giant is doing everything it can to take back its No. 1 position in the budget as well as in the premium segments of the Indian smartphone market. We should point out that besides its flagship Galaxy S10 smartphones, Samsung has launched three Galaxy M series handsets and three Galaxy A-series devices in the country.
And now, Samsung India has announced that it’s partnering with Indus App Bazaar in order to empower its users to discover and access their favourite mobile apps in twelve Indian languages. The move from Samsung comes at a time when the industry has seen a surge in the number of app downloads from smaller cities in the country. Samsung has said that it has taken this step in order to strengthen “the connect with its strong user base.”
Speaking about the development, Sanjay Razdan, Samsung India’s Senior Director, Services Management said, “There is a marked increase in the penetration of smartphones and mobile application downloads across Tier 2 and Tier 3 markets. We studied this trend in key markets and partnered with Indus App Bazaar to address the growing demand for vernacular applications. The partnership will enable our valued customers to access their favourite apps on Galaxy Apps Store in 12 Indian languages in addition to English. With this, we are certain that our customers across the country will find the ‘Galaxy App Store’ even more useful and user-friendly.”
Samsung’s move is a part of the ‘Make for India’ program and will aid a number of Indians to navigate through an extensive catalogue of apps in the company’s App Store. Also, more number of users will also be interested in using these apps since they will be in their own language. Samsung’s Galaxy Apps Store will be available in twelve Indian languages including English, Telugu, Malayalam, Odia, Tamil, Punjabi, Assamese, Gujarati, Kannada, Urdu, Hindi, Marathi and Bengali.
Samsung Galaxy Apps Store will enable users to download a host of free apps that too without having to sign in. According to Samsung, this is being done to make the experience hassle-free and easy for users.
Razdan further added, “We understand that there is a growing demand among mobile users to communicate in their local language. The new Galaxy Apps Store is a big step in that direction. We also realized that the mandatory sign in on the Apps store is an extra step and have completely removed this requirement for free downloadable apps. Coupled with the revamped user experience and the enormous catalogue of apps available on Galaxy Apps Store, we are sure that our Galaxy users will cherish the new experience and will fall in love with it.”