Samsung TV Plus continues to diversify its offerings, now partnering with the India TV Group to launch four new channels. This move brings India TV, India TV Speed News, India TV Aap Ki Adalat, and India TV Yoga to the platform, enhancing the service’s already robust selection of free content. The collaboration highlights Samsung’s commitment to providing high-quality, ad-supported streaming TV (FAST) options to Indian consumers.
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What’s New with Samsung TV Plus?
Samsung TV Plus, the free ad-supported service, now offers over 100 channels to Indian viewers. The service comes pre-installed on Samsung Smart TVs and offers a wide range of live and on-demand content. From sports to entertainment, the platform provides a mix of global and local options for users who crave variety without the burden of a subscription fee.
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The latest partnership with India TV Group means that viewers can now access a broader selection of programming. The four new channels cover a wide range of content—news, current affairs, interviews with high-profile figures, and fitness shows. This expansion aligns well with the growing demand for diverse content among Samsung’s Indian consumers.
Kunal Mehta, Head of Partnerships at Samsung TV Plus India, remarked, “The addition of the four new channels from the India TV group impresses upon our vision to deliver quality and diverse content.” This statement underscores the platform’s effort to offer a variety of programming that caters to different tastes and interests, without sacrificing quality.
A New Avenue for India TV Group
For India TV Group, the partnership opens up new possibilities. The media company’s exclusive Connected TV (CTV) channels, including its flagship India TV and the ever-popular “Aap Ki Adalat,” will now reach a broader audience. According to Amit Kumar Sinha, Chief Strategy Officer at India TV, “We are optimistic that the coming together of India TV and Samsung TV Plus will redefine and improve the experience of online content consumption.”
This collaboration highlights a key trend in the media industry—traditional broadcasters are increasingly turning to streaming services to meet the changing habits of viewers. By leveraging platforms like Samsung TV Plus, media companies can engage a growing number of cord-cutters who are opting for free, ad-supported options over traditional TV.
The Growth of Free Ad-Supported Streaming (FAST)
Samsung TV Plus isn’t just a smart move for viewers—it’s also a smart play for advertisers. The FAST model allows content owners and brands to reach audiences at scale while keeping the experience seamless for users. With more than 2,600 ad-supported linear channels globally, Samsung TV Plus leads the charge in this rapidly growing market. The service’s availability on a wide range of devices, including Samsung Smart TVs, Galaxy devices, and even smart refrigerators, only adds to its appeal.
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As more platforms embrace the FAST model, Samsung TV Plus sets itself apart by consistently offering diverse, high-quality content without any strings attached. While the platform’s collaboration with India TV Group will undoubtedly enhance its appeal to Indian audiences, it’s also a smart move for viewers globally. The mix of local and international content positions Samsung TV Plus as a serious contender in the growing field of free streaming options. In a world where content is king, Samsung TV Plus is slowly building a castle.
