With an aim to step up its competition against TikTok and Instagram Reels, Snapchat has introduced Spotlight to highlight the most entertaining Snaps created by the Snapchat community. The American multimedia messaging app allows the users to submit the best video Snaps to Spotlight enabling them to earn a share of more than $1 million that it claims to be distributing to creators every day.
According to Snapchat, “We built Spotlight to be a place where anyone’s content can take center stage – without needing a public account, or an influencer following. It’s a fair and fun place for Snapchatters to share their best Snaps and see perspectives from across the Snapchat community.”
As far as the opportunity to earn money is concerned, the Snaps you submit to Spotlight must follow Snapchat’s content guidelines and terms that prohibit the spread of false information (including conspiracy theories), misleading content, hate speech, explicit or profane content, bullying, harassment, violence, and much more. The most important thing that has to be kept in mind before participation is that the age of participant must be 16 years or older to earn.
Snapchat further revealed that earnings are determined by a proprietary formula which rewards Snapchatters on the basis of the total number of unique video views a Snap gets in a given day (calculated using Pacific Time) as against the performance of other Snaps that day.
Moreover, Snapchat’s Spotlight content is moderated and doesn’t allow for public comments. The content algorithms of Snapchat work to surface the most engaging Snaps that one must be interested in. It focuses on serving the right Snaps to the right person at the right time by understanding the personal preferences. Furthermore, the ranking algorithm also takes notice of negative factors like if the viewer skipped watching the Snap quickly. Mind you! Snaps that appear in Spotlight can be from Snapchatters with private, personal accounts, or from Snap Stars with public profiles and millions of Subscribers.
“We also use “exploration” mechanisms to ensure that you see new and diverse entertainment in Spotlight. This approach distributes views more fairly to a broad group of creators. And, it teaches our algorithmic models that diversity and inclusion of different views should be part of their native function,” added the American multimedia messaging app.
Mind you! Spotlight is currently in the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark, Germany, and France, with more countries coming soon.
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