Home News Sony announces Alpha 7S III camera in India for Rs 3,34,990

Sony announces Alpha 7S III camera in India for Rs 3,34,990

The new Alpha 7S III camera will be available across India starting October 15, 2020 onwards.

Sony India has announced the Alpha 7S III (model ILCE-7SM3), a perfect partner for professional users with refined features and exceptional performance.  Featuring a brand new 12.1MP (approx., effective) back-illuminated full-frame image sensor with ultra-high ‘s’ series sensitivity and 15+ stop wide dynamic range, a host of video recording capabilities including 4K 120pi and 10-bit 4:2:2 color depth, a new heat dissipating mechanism, dual slot relay recording enabling over one-hour of 4K 60p movie shooting until battery ends, a new autofocus system, and touch screen interface and side flip LCD screen, the new Alpha 7S III will become the ultimate creative tool for video professionals and all types of hybrid still/video shooters.

Asserting the Alpha 7S III opens up a new world of possibilities for new age content creators, Mukesh Srivastava, Digital Imaging Head at Sony India, said, “Engineers at Sony are continuously involved in multiple customer surveys and Alpha 7S III is a result of many such survey findings. It combines the classic S series sensitivity with a feature set, performance level and user experience that is simply unmatched in the industry today at any price segment.”

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The system architecture for the new Alpha 7S III has been completely redesigned to deliver exceptional video and still shooting performance. The new 35mm full-frame 12.1MP (approx., effective) back-illuminated Exmor R CMOS image sensor reduces rolling shutter by up to three timesiv and utilizes a variety of advanced light-gathering techniques to ensure high-sensitivity with low noise, allowing users to shoot in low-light situations without needing large-scale lighting setups. In addition to improved image quality, this new image sensor includes a focal plane phase-detection AF system for the first time in an S-series camera.

Along with the new sensor, the Alpha 7S III also includes a new BIONZ XR image processing engine that provides up to eight times more processing power, minimizes processing latency, and enables many of the hallmark still and imaging features of the camera. The new system also includes the world’s brightest and largest 9.44 million-dot (approx.) OLED electronic eye-level viewfinder and is the world’s first camera with dual CFexpress Type A card slots, enabling high-speed data transfer in a compact size.

The base ISO has been lowered to 80, resulting in a normal range of 80-102,400 (expandable to 80-409,600 for video and 40-409,600 for stills) to provide more flexible ISO plus wide dynamic range with low noise at all settings. It offers improved image quality by approximately 1 stop of noise reduction in the middle and high sensitivity ranges.

Moreover, the Alpha 7S III showcases video recording capabilities including 4K 120p and 10-bit 4:2:2 color depth. The Alpha 7S III offers in-camera 4K recording up to 120 frames per second, 10-bit depth and 4:2:2 color sampling, producing stunning video recording. The new camera offers a more flexible and efficient post-production workflow with a variety of advanced movie recording modes such as All-Intra and MPEG-H HEVC/H.265 coding (XAVC HS).

The Alpha 7S III the ultimate creative tool for video professionals and all types of hybrid still/video shooters. It comprises a brand new 12.1MP back-illuminated full-frame image sensor with ultra-high sensitivity and 15+ stop wide dynamic range making. Furthermore, it allows up to 4K 60p 16-bit RAW output to an external recorder via HDMI Type-A connector.

On the design front, the Alpha 7S III’s design has been updated to ensure effective heat dissipation and minimizes overheating — even during extended continuous recording sessions at 4K 60p 10-bit 4:2:2 video lasting an hour or more. The new heat-dissipating structure requires no fan or cabinet vents allowing Alpha 7S III to maintain dust and moisture resistance. For video on-the-go, the Alpha 7S III is the first Alpha series camera to include Active Mode with 5-axis optical in-body image stabilization to support especially difficult handheld movie shooting.

With Dual CF express Type A card slots that enable high speed data processing while keeping the compact size, the Alpha 7S III features two CFexpress Type A compatible media slots which also support UHS-I and UHS-II SDXC/SDHC cards, enabling high write-and-read speeds while keeping the camera body compact in size. High-speed data transfer to a PC is possible at about 1.7 times faster, then that of SD card. The dual slots can be set to relay mode for extended continuous recording of even the highest bit rate data as well as simultaneous recording and sort by format type recording.

As far as the price and availability is concerned, the new Alpha 7S III camera and CFexpress cards will be available across all Sony Center, Alpha Flagship stores, www.ShopatSC.com portal and major electronic stores across India from 15th October 2020 onwards. While the price of the A7S III camera is Rs 3,34,990, the CEA-G80T Memory card comes for Rs 21,100. On the other hand, the CEA-G160T Memory card comes for Rs 40,990 and the MRW-G2 Card Reader is Rs 13,700.

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