Sony announced the launch of another Bravia TV in India. The company has introduced Bravia XR A80L OLED televisions in the country. The new Smart TV is powered by Cognitive Processor XR and comes with the latest XR 4K Upscaling, XR Clear image and XR OLED Motion technology. It also works with Apple AirPlay2 and HomeKit and has a Google TV user interface with hands-free voice search.
The new Sony Bravia XR OLED A80L series comes in four sizes 83, 77, 65 and 55 inches. All the models are powered by Cognitive Processor XR which is said to work like a human brain. It can understand human eye focuses, cross-analyzing images to give real-life depth, extraordinary contrast and beautifully vivid colours. The images can be upscaled close to 4K quality by the XR Processor XR. It also includes XR OLED Contrast Pro that increases colour and contrast in bright areas which are detected by the processor with a temperature sensor and high luminance panel.
With the XR 4K upscaling technology the Sony Bravia XR OLED A80L allows you to experience entertainment that is close to 4K resolution. Zone division and dynamic frame analysis are used by XR Clear image and the Cognitive Processor XR, which reduces blur by identifying and cross-analyzing important visual features over the course of several frames. The XR Triluminos Pro can access over a billion different colours and reproduce each one with subtle differences. It can detect colour from saturation, hue, and brightness to offer natural hues. Television viewing from the sides is now just as enjoyable as from the centre thanks to X-Wide Angle.
One can also download 10,000+apps, see 700,000+ movies and TV episodes, plus live TV on the Bravia A80L. Customers can easily find something to watch with personalized recommendations and bookmark shows and movies by adding a watchlist from their phone or laptop with Google Search. Additionally, the BRAVIA A80L supports Apple Home Kit and AirPlay, which enable convenient multimedia streaming from Apple gadgets like iPads and iPhones with the TV.
It also includes gaming features such as Game Menu, Auto Genre Picture Mode, Auto HDR Tone mapping supported by HDMI 2.1 compatibility, 4K 120fps, Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM). Auto Genre Picture Mode in A80L automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to the standard mode when watching movies for more expressive scenes. There is an easy-to-use Game Menu where gamers can tailor their settings to their preferences, such as turning on or off VRR or Motion Blur Reduction with quick access.
Price and availability
The new Sony Bravia XR OLED A80L series has four models. The price of XR-55A80L, XR-77A80L and XR-83A80L is yet to be announced. Whereas the XR-65A80L comes with a price tag of Rs 349,900. The buyers can also avail an instant cashback of up to Rs 12,500 on the purchase of a new BRAVIA XR 65A80L OLED. In addition to this, the company will also offer a special two-year warranty on the model. You can purchase TV via all Sony Centers, major electronic stores and e-commerce portals in India.
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