Tata Sky launched a new service in India called the Tata Sky Binge which offers digital content from multiple apps on Amazon Fire TV Stick – Tata Sky Edition. This new service promises to give users the ability to stream digital content from a diversity of applications for a single subscription fee.
Tata Sky has partnered with Hotstar, Eros Now, Hungama Play and Sun NXT to bring their content on to the Tata Sky Binge platform. Other than that, the subscribers of the service will also get over 5,000 titles from the Tata Sky VOD library along with favourite TV shows of the last 7 days. The new service, Tata Sky Binge will cost Rs 249 per month for the Tata Sky subscribers. New subscribers of Tata Sky will also get 3 months of Amazon Prime bundled with no extra charges. With it, Tata Sky has hoped to bring different content from various providers to one platform for one subscription fee. As mentioned above, the Tata Sky Binge can only be enjoyed using the Amazon FireTV Stick- Tata Sky Edition.
Speaking at the launch, Pallavi Puri, Chief Commercial Officer of Tata Sky said, “Tata Sky has always been committed to bringing the best entertainment to the big screen, powered by the finest technology and packaged in the most user-friendly interface. We are now extending the superior ‘Tata Sky experience’ to the world of apps with Tata Sky Binge. It is a unique platform that bridges internet and television content bringing a premium viewing experience of the best internet app videos to large screens. Tata Sky Binge is available to our subscribers through the world-class Amazon Fire TV Stick, which comes along with the Binge subscription. We are sure that this unique partnership will bring a new entertainment experience to life across millions of Tata Sky homes.”
As mentioned above, the new subscribers of Tata Sky will also get 3 months of free subscription of Amazon Prime which will not just include shows. It will also include benefits on shopping, shipments, entertainment, shows, movies, Amazon Prime originals, Amazon Prime Video and so on. Other than that, the subscribers will also get ad-free unlimited songs and access to Prime Music, eBooks with Prime Reading, and deals before other users.
The introductory pack of the Tata Sky Binge will include the Amazon FireTV Stick – Tata Sky Edition as well as Alexa Voice Remote with Tata Sky Binge app pre-installed. The device is powered by a quad-core CPU and offers Wi-Fi connectivity for streaming the content with no compromise on the picture quality. The subscribers will get access to digital content from every category including Bollywood, Hollywood, Cricket, regional cinema, web-series, English & Hindi TV series and Kids content through Tata Sky Binge.
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