Timex group brand, Helix, launched a new fitness brand Gusto in India at a somewhat affordable price. The company has launched the two variants of the fitness brand Helix Gusto and Helix Gusto HRM variant. The regular variant has been launched at a price tag of Rs 1,495, on the other hand, the HRM variant is available at Rs 2,295.
As per the company, the Helix Gusto offers long battery life along with smartphone notifications as well as social media updates. The company stated that the fitness band is perfect for a women wrists as well as for men. Gusto also offers users to view exercise statistics and incoming alerts as well.
Commenting on the new collection, Manoj Joshi, Head Sales Timex India said, “At Timex, we are always looking at expanding our offerings to cater to customers of all segments. With launch of Gusto under Helix, we are happy to enter a new segment of fitness trackers and bands. With fitness becoming a fad and with the advent of technology, the Indian fitness industry is growing exponentially. Consumers are now taking greater interest in fitness and are actively seeking services and products to aid them in their fitness journey. Gusto by Helix is the ideal fitness watch as it is a step up from other affordable fitness watches in the market which have simplistic displays and limited tracking options. Through Helix Gusto, Timex Group aims to provide consistent fitness tracking with minimal investment.”
As we mentioned earlier Helix fitness band comes with longer battery life. It offers a battery life of up to 15 days. The Timex Helix Gusto is available with features like larger display screen, a heart rate monitor, camera control, phone finder, incoming call reminder as well as call disconnect features.
The Company has launched the band in four neon colours along with a magnetic flip. The colour options include Blue, Grey, Purple, and Turquoise Blue. In addition, with bright colour variants, Helix Gusto comes with a colour 0.42-inch OLED display as well. On the other hand, the Timex Helix Gusto HRM sports a bigger 0.96-inch OLED display. Both the variants of the Timex Helix Gusto are waterproof and are available with modes like calorie tracking, distance, step monitoring, outdoor activities and sleep tracking capabilities.
The upper variant Helix Gusto HRM comes with additional features such as heart rate monitor, camera control, phone finder, incoming call reminder and calls disconnect features. Both devices can be connected to Android and iOS devices.
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