Twitter has officially announced the launch of Twitter Blue for Business. It is basically a new feature that will allow companies and their affiliates to verify and stand out on Twitter. A firm can link as many of its affiliated people, companies, and brands to its account as it likes as a Twitter Blue for Business member. This is a fantastic chance for companies to further ingrain their connected people, companies, and brands into the Twitter DNA.
While announcing Twitter Blue for Business the company said, “Today we’re pleased to announce Twitter Blue for Business, a new way for businesses and their affiliates to verify and distinguish themselves on Twitter.”
Twitter Blue for Business has been made public and is currently being made available to some businesses. The microblogging platform via its blogpost announced this feature. Users and businesses will be able to stand out from the competition thanks to the functionality.
To further improve and set businesses apart on Twitter, the firm has started rolling out Twitter Blue. A company that has Twitter Blue for Business access can link as many of its related people, companies, and brands to its account as it likes. Affiliated accounts will then receive a little badge with the profile photo of their parent firm next to their blue or gold checkmark.
The company via blog post said, “By creating this connection, Twitter is making it possible for businesses to create networks within their own organizations–on Twitter.”
Organizations can associate their executives, brands, support handles, employees, or teams. Journalists, athletes, and movie characters. Based on a list provided by the parent company, each affiliate will be verified and officially linked to their parent handle. “We will share any new criteria, pricing, or process as we update them,” the blog post noted.
To ensure that businesses and their affiliates get the most out of Twitter, Twitter plans to add more value to its offering in the future.
Twitter is now testing Blue for Business with a restricted set of companies. More companies that choose to subscribe will be able to use Twitter Blue for Business starting in the next year.
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