Xiaomi launches ‘Diwali with Mi’ with ‘Don’t Buy Tech Yet’ campaign

Xiaomi has kick-started its annual ‘Diwali with Mi’ festive season sale with the consumer-centric campaign ‘Don’t buy tech yet, and wait for Tech ka Shubh Muhurat’. Through a series of engaging videos, and ATL (Above The Line) and BTL (Below The Line) promotions, Xiaomi is advising consumers to hold off from buying tech products yet, and wait for the massive discounts and offers that will be made available during the festive season.

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Xiaomi will offer exclusive discounts and offers on the ‘Diwali With Mi’ festive sale

The brand seeks to forge a strong relationship with its consumers with its friendly messaging and consumer-centric marketing approach. The ‘Don’t buy tech yet’ campaign will culminate in the seventh edition of ‘Diwali with Mi – Tech ka Shubh Muhurat’ festive season sale that has already established a reputation for bringing the best deals and offering amazing discounts across Xiaomi products. The sale will go live on September 20. These offers will be made available through online partners, Mi.com, and retail stores across the country.

Talking about the campaign, Mr Anuj Sharma, Chief Marketing Officer, Xiaomi India, said, “This Diwali season we want to help our consumers in making an informed decision about their tech purchases. It is the biggest shopping season for consumers, especially for the ones looking to purchase gifts for family, friends, or for their consumption. Therefore, with ‘Don’t buy tech yet!’ we want to be transparent and honest with our consumers. We want them to see the entire landscape and not rush into making the wrong decisions, even if it takes a bold move like advising them to not invest in tech just yet. Through the ‘Diwali with Mi – Tech Ka Shubh Muhurat’ campaign, we will be extending incredible offers to our fans and users to buy their favourite gadgets – smartphones, smart TVs, speakers, audio peripherals, tablets, or any other smart home products.”

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Xiaomi will be engaging with users on all social media platforms with quirky short films featuring their employees. The campaign will also be publicised through print and digital platforms. As the festive season approaches, Xiaomi will start revealing its exclusive deals and offers on electronic products ranging from smartphones, TVs, and other consumer electronic goods.