YouTube is rolling out a new update for its search feature to make the user experience much better. The company has announced that the search function on the platform will allow them to easily find content and access information faster. This will make the searches more visual and more content will be available to everyone by showing chapter thumbnails and better recommendations for translated videos.
While announcing the new ways to help people more easily search and find content on YouTube Neal Mohan, Chief Product Officer said, YouTube’s enormous library of content has always set us apart as a platform. No matter what you’re looking for, there’s a good chance we have it on YouTube. But we know viewers need to easily find the videos they’re looking for, and quickly access the information they need. Our teams have invested significantly in improving that search experience over the years, and in today’s instalment of our Innovation Series, we’re excited to share the latest technology to help you find what you’re looking for, from how-tos to DIYs. This complements the work we’re doing to raise videos from authoritative sources when people come to YouTube looking for news and health information.”
Until now when users used to browse videos on YouTube they would see a thumbnail image of each video, which allowed you to gather a quick snapshot of the video’s content. On public demand for easier ways to see what a video is about, YouTube will make the search page even more visual to help people get a better glimpse of what’s inside a video. To make a more informed decision whether to watch the video or not, YouTube will now show what you’re going to watch through video chapters directly on the search page. When available, these time-stamped images detail the different topics covered in videos and let you better evaluate the video you’re about to watch. You can also jump directly to the section most relevant to your specific interest.
So now when you search for a recipe of a cake on YouTube with these new search results, you can see all the steps in the video, from feeding the starter to pulling the bread out of the oven – and skip right to the chapter on kneading. YouTube will show some snippets of each video on its platform while on the desktop the users can scroll over a video and begin to see a snippet of the content on the search page. As of now, the Google-owned video-sharing platform is rolling out the mobile version of this feature to help you easily preview different videos and decide if it’s what you’re looking for.
Other than this in order to improve content searches across the globe, Youtube started showing search results from other languages with automatically translated captions, titles and descriptions when relevant content in the local language isn’t available.
“We’ll start supplementing search results with English videos and plan to expand to more languages. Our hope is that all global content will become more accessible through translated captions and help creators reach a more global audience,” the blog post said.
Youtube has also started testing a new feature to complement search results with website links and other formats from Google Search when you don’t get enough high-quality or relevant video content to fully address what you’re looking for. This feature is currently available on mobile devices in India and Indonesia.
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