Amazon Music is growing leaps and bounds. Industry reports claim that Amazon’s music service has surpassed over 55 million users. Amazon Music is competing with big names in the music streaming industry like Spotify and Apple Music. Spotify recently made news that they have over 113 million premium subscribers with over 248 million users every month sometime in 2019. Apple music similarly reported a subscriber list of over 60 million users.
Amazon Music, however, has a hidden USP that might enable it to power over its competitors, that is their variety in plans. Amazon Music does not restrict users choice by making fixed options liked a paid version and a free version for users to choose from and instead includes a wide variety of combinations and services that gets users to utilise the music streaming service. Amazon Music is an essential part of benefits to Amazon Prime members and is Amazon’s voice assistant Alexa’s music streaming companion.
Amazon Music is currently offered to users in the form of Amazon Music HD, Amazon Music Unlimited, Amazon Music from Prime and free Amazon Music. Amazon Music HD is currently available in certain locations worldwide at a premium subscription rate of 14.99 USD (around Rs 1070) and 12.99 USD (around Rs925) for Amazon Prime users while Amazon Music unlimited starts at a price competitive to Spotify and Apple Music at a monthly price of 9.99 USD (around Rs 710) and is available at a discounted price of 7.99 USD (around Rs570) for Amazon Prime subscribers.
Meanwhile, Amazon Music also has a single device plan in the form of Amazon Music for supported Amazon Echo and Fire TV devices at a price of 3.99 USD (around Rs285) per month. Users get access to the same database to listen to songs from but are restricted to streaming music on a specific device only. Amazon Prime users, on the other hand, get access to over two million songs to choose from if they have an active Prime membership, this service lets users listen to ad-free music streamed on any device that runs and has access to their Amazon Prime account.
Finally, users can also use Amazon Music on the free version, which runs with ads. Here users get access to the application’s wide database of songs, however, they will be interrupted by advertisements while streaming music.
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