If you have ever wished phone shopping felt less like a silent museum and more like a proper tech playground, Nothing’s flagship store in Bengaluru is clearly trying to make that happen. On February 14, 2026, the London-born consumer tech brand opened its first flagship store in India, choosing Bengaluru as the launchpad for a new kind of retail push. The store was inaugurated by CEO Carl Pei and co-founder and India President Akis Evangelidis.
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A flagship that looks like a workshop on purpose
Spread across 5,032 square feet, the store leans hard into Nothing’s “transparent, industrial” design language. Think raw, structural materials and an intentionally unfinished vibe, inspired by the retro-futurism of 1970s assembly lines and workshops. Concrete, aluminium, steel, and glass are left exposed, with the idea that the structure itself is the show, not the wallpaper.
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That design choice is also a not-so-subtle message. Nothing’s brand identity has long been about showing how things work, and this space attempts to extend that approach from product hardware to the retail environment.
What you can buy and what you can actually do
Nothing says this is meant to be more than a checkout counter. The store carries the full portfolio of Nothing devices and CMF products, plus official apparel and merchandise.
The “experience” part is where things get more interesting. Key features include:
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Creator Studio for filming hands-on videos, including Creator Studio unboxing content
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Gamified zones with claw machines and vending machines
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Conveyor-belt product displays that lean into the assembly-line theme
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A community hangout area designed for events and informal meetups, with complimentary snacks and beverages
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Exclusive products, including exclusive Nothing products customised for this location
In other words, it is a retail space designed for people who do not just buy gadgets, but also shoot reels about them five minutes later.
Why India, and why now
This opening follows Nothing’s first retail location in Soho and comes ahead of planned stores in New York City and Tokyo. India is clearly being treated as a core market, not a side quest.
Market data has helped set the narrative, too. Counterpoint Research has repeatedly flagged Nothing as a fast-growing smartphone brand in India across recent quarters, signalling the company’s momentum in a market that is both price-sensitive and trend-driven.
Akis Evangelidis summed up the intent in a straightforward way: the brand did not want a conventional store, but a space built for hands-on engagement and long-term community connection.
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Location, timings, and the fine print people actually search for
For anyone planning a visit, here are the specifics.
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Nothing store Indiranagar address: 660/1, 100 Feet Road, 1st Stage, Indiranagar, Bengaluru, Karnataka 560038
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Nothing store timings: open daily from 11:00 AM to 9:00 PM
The smartest thing about this launch is that it treats retail as content. If your store is designed to be filmed, shared, and revisited, you are not just selling phones; you are building a Nothing retail experience that can travel far beyond the billing counter. The real test will be whether the experience stays fresh after the launch-week buzz fades, but as a first impression, this flagship has clearly come to be touched, tried, and talked about.
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