If you own a small business, strategic use of Facebook can help you reach your target audience directly. Getting more engagement on Facebook is essential in expanding your reach. It also increases the likelihood of Facebook promoting your posts to a newer audience. In this article, we bring you the top 5 ways to get more likes and shares on Facebook.
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Keep up with what’s trending
The simplest way to ensure your posts get visibility and traction is by engaging with topics that are trending on Facebook. The algorithm is designed to promote content that is aligned with what’s trending on the platform. You will notice a visible boost in numbers when you post about a trending topic compared to when you post about something else. Since Facebook is heavy on promoting Reels these days, making video content can also give your page that much-needed push. At the end of the day, you dont need to always post about trending topics. It is a neat way of gaining some traction, but your goal should be to use that traction to promote your regular posts.
Collaborate with other Facebook influencers
Working with other Facebook influencers brings you more exposure and gets your content across to another audience. You can’t always rely on Facebook’s algorithm to push your content to the viewers. Collaborations are an easy way to expand your audience and bring more diversity to your content. While working with other influencers you should determine what their viewers fall into your target audience.
Find out the best time to post
A quick look into your Facebook metrics will let you which hours are the most conducive to getting more likes and share on your posts. Generally, Facebook posts tend to do well when they are published in the late afternoon or evening. This is generally the time when your audience is home from work and everyone has free time to be on Facebook. If you post late at night, the engagement of the post will drop drastically. Examine your engagement metrics and figure out the timing that works best for you.
Pin your top-performing post
Pinning your top-performing post brings more engagement and gives new users an example of the kind of content to expect from your page. Since pinned posts are bound to receive more engagement, they are also more likely to be pushed to your target audience. Once you’ve pinned a post, dont let it stay there forever. After the post hits the engagement ceiling, replace it with a more recent post.
Mix things up with photos and videos
Don’t solely rely on text posts to fetch you likes and shares. Users may not like the monotonous content and after a while, Facebook may stop promoting your posts due to a lack of engagement. Mix things up by posting photos and videos every once in a while. Photos are always more likely to receive more shares than regular text posts.
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These are the top 5 ways to get more likes and shares on Facebook. There are a lot of third-party apps that let you buy likes for your posts, but paid engagement isn’t as beneficial as organic likes. Facebook may also potentially ban your profile if it notices that you are paying for engagement. If you found this article helpful, let us know in the comments!
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