Home Mobiles According to the IDC report, India recorded a 36.9 million growth in...

According to the IDC report, India recorded a 36.9 million growth in the shipments of smartphones

Chinese smartphone Brand Xiaomi is again in the first position with highest shipped models

As per the latest International Data Corporation (IDC) report the shipment of the smartphone in India has recorded 36.9 million growth in the second quarter of 2019 with a 9.9% year-on-year (YoY) and 14.8% quarter-on-quarter (QoQ) growth. The IDC report saw a 7.6% increase in over the last quarter that is over-all 69.3 million mobile phones were shipped in the country in the Q2.

Upasana Joshi, Associate Research Manager, Client Devices, IDC India said, “Despite the efforts towards multi-channel retailing by almost all vendors, the online channel continued its growth momentum fuelled by multiple new launches, attractive offers and affordability schemes like EMIs/cashbacks. This resulted in a YoY growth of 12.4% for the online channel with an overall share of 36.8% in 2Q19,”

- Advertisement -

Despite the fact that the offline channel recorded a growth of 8.5% year-on-year due to various reasons such as the launch of new devices by Samsung in its Galaxy A series, Promotional events held by Vivo during IPL and the way Chinese smartphone company Xiaomi is increasing its sales via multiple channels.

The overall market ASP raised at US$159 (Rs11,302.59) in the second quarter with 78% of the market below US$200 (14,217.10) price segment. But, the fastest mounting segment was US$200-300 that saw an increase of 105.2% YoY. This happened because of the Chinese brand smartphones that are offering innovative as well as flagships like features and design at mid-price segments.

IDC report
Image courtesy:IDC

Joshi further adds, “US$400-$600 was the second-fastest-growing segment with 16.3% YoY growth in 2Q19. OnePlus led this segment with a 63.6% share at the back of newly launched OnePlus 7 series. In the premium (US$500+) segment, Apple bettered Samsung for the leadership position with an overall share of 41.2% in 2Q19 as the iPhone XR demand saw an uplift after the price drop and aided by heavy promotional activities.

The feature phone market registered a drop of 26.3 percent with a total of  32.4 million-unit shipped in Q2. This was due to lesser shipments of 4G-enabled feature phones with 40.3% YoY decline in 2Q19.

With the highest shipped models of Redmi 6A and Redmi Note 7, Pro Xiaomi’s shipment grew by 4.8% YoY in Q2. The company also continues to dominate in the online channel with a market share of 46.5%, along with 39.5% of market share in the offline channel shipments in 2Q19.

While South Korean Company Samsung also saw a sturdy growth of 16.6% YoY in the second quarter driven by the launch of new devices in Galaxy A series that falls under mid-price segments. According to the report both Galaxy A10 and A20 were amongst the top 5 models overall for the market.

Vivo recorded solid growth of 31.6% YoY in Q2. Its reasonably priced model Y91 featured in the top 5 model lists all over the country. Additionally, the company also launched its first exclusive online phone “Z1 Pro” priced aggressively in US$200-300 segment.

OPPO also registered a  strong quarter with YoY growth of 41.0%, This is due to launch of its reasonable model A3s, A1K and A5s under its A series of smartphones. The online channel saw 19.1% for the vendor-driven by online exclusive model “K1”.

Realme registered manifold growth YoY in 2Q19, due to newly launched model C2 and 3/3Pro series. The smartphone brand was second in the online channel with 16.5% market share in Q2, accompanied by constant efforts for an increase in the offline channel which accounted for 21.0% of its shipments in the second quarter of 2019.

For the latest gadget and tech news, and gadget reviews, follow us on TwitterFacebook and Instagram. For newest tech & gadget videos subscribe to our YouTube Channel. You can also stay up to date using the Gadget Bridge Android App.

- Advertisement -
Komila Singhhttps://www.gadgetbridge.com
Komila is a one of the most spirited tech writers at Gadget Bridge. Always up for a new challenge, she is an expert at dissecting technology and getting to its core. She loves to tinker with new mobile phones, tablets and headphones.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Follow Us

128,690FansLike
9,531FollowersFollow
4,930FollowersFollow
4,910SubscribersSubscribe

Must Read

Airtel Wi-Fi Calling service launched in India, currently available in Delhi NCR

Airtel Wi-Fi Calling service launched in India, currently available in Delhi...

0
Bharti Airtel today announced the launch of its first-ever voice over Wi-Fi service –known as Airtel Wi-Fi Calling. According to the company, this service...