As per the latest International Data Corporation (IDC) report the shipment of the smartphone in India has recorded 36.9 million growth in the second quarter of 2019 with a 9.9% year-on-year (YoY) and 14.8% quarter-on-quarter (QoQ) growth. The IDC report saw a 7.6% increase in over the last quarter that is over-all 69.3 million mobile phones were shipped in the country in the Q2.
Upasana Joshi, Associate Research Manager, Client Devices, IDC India said, “Despite the efforts towards multi-channel retailing by almost all vendors, the online channel continued its growth momentum fuelled by multiple new launches, attractive offers and affordability schemes like EMIs/cashbacks. This resulted in a YoY growth of 12.4% for the online channel with an overall share of 36.8% in 2Q19,”
Despite the fact that the offline channel recorded a growth of 8.5% year-on-year due to various reasons such as the launch of new devices by Samsung in its Galaxy A series, Promotional events held by Vivo during IPL and the way Chinese smartphone company Xiaomi is increasing its sales via multiple channels.
The overall market ASP raised at US$159 (Rs11,302.59) in the second quarter with 78% of the market below US$200 (14,217.10) price segment. But, the fastest mounting segment was US$200-300 that saw an increase of 105.2% YoY. This happened because of the Chinese brand smartphones that are offering innovative as well as flagships like features and design at mid-price segments.
Joshi further adds, “US$400-$600 was the second-fastest-growing segment with 16.3% YoY growth in 2Q19. OnePlus led this segment with a 63.6% share at the back of newly launched OnePlus 7 series. In the premium (US$500+) segment, Apple bettered Samsung for the leadership position with an overall share of 41.2% in 2Q19 as the iPhone XR demand saw an uplift after the price drop and aided by heavy promotional activities.
The feature phone market registered a drop of 26.3 percent with a total of 32.4 million-unit shipped in Q2. This was due to lesser shipments of 4G-enabled feature phones with 40.3% YoY decline in 2Q19.
With the highest shipped models of Redmi 6A and Redmi Note 7, Pro Xiaomi’s shipment grew by 4.8% YoY in Q2. The company also continues to dominate in the online channel with a market share of 46.5%, along with 39.5% of market share in the offline channel shipments in 2Q19.
While South Korean Company Samsung also saw a sturdy growth of 16.6% YoY in the second quarter driven by the launch of new devices in Galaxy A series that falls under mid-price segments. According to the report both Galaxy A10 and A20 were amongst the top 5 models overall for the market.
Vivo recorded solid growth of 31.6% YoY in Q2. Its reasonably priced model Y91 featured in the top 5 model lists all over the country. Additionally, the company also launched its first exclusive online phone “Z1 Pro” priced aggressively in US$200-300 segment.
OPPO also registered a strong quarter with YoY growth of 41.0%, This is due to launch of its reasonable model A3s, A1K and A5s under its A series of smartphones. The online channel saw 19.1% for the vendor-driven by online exclusive model “K1”.
Realme registered manifold growth YoY in 2Q19, due to newly launched model C2 and 3/3Pro series. The smartphone brand was second in the online channel with 16.5% market share in Q2, accompanied by constant efforts for an increase in the offline channel which accounted for 21.0% of its shipments in the second quarter of 2019.
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