With an aim to help millions of Indian MSMEs to overcome language barriers to embrace the eCommerce opportunity, Amazon has now enabled its sellers to register on Amazon.in marketplace and manage their online business starting with Hindi. The experience has been made available on the Amazon seller website as well as on the mobile app. Besides this, Amazon also provides Seller Support Services and Seller University videos and tutorials in Hindi.
As businesses are trying to emerge from the impact of the COVID-19 pandemic to explore new opportunities for growth, Gopal Pillai, VP Seller Services at Amazon India, said, “As we look at enabling more and more of Indian MSMEs to embrace ecommerce to grow, we continue to double down our efforts on vernacular, voice and video powered initiatives. The launch of the vernacular registration and account management experience for sellers starting with Hindi is a step in that direction.”
During the six-months testing phase, thousands of Amazon sellers from Tier 1, 2 and 3 cities across Uttar Pradesh, Bihar, Maharashtra, Rajasthan, Punjab, Chhattisgarh, Jharkhand, Telangana, Himachal Pradesh have switched to the Hindi experience to manage their accounts. During the testing phase, for the first time new sellers from markets like Darbhanga in Bihar, Barmer in Rajasthan, Mahoba in Uttar Pradesh, Hailakandi in Assam and Bardhaman in West Bengal signed up on the Amazon.in marketplace.
The preferred language can changed following a few simple steps on both Amazon’s Seller website and Seller mobile app. Sellers registering through the Desktop can change their preferred language by accessing the ‘language drop-down’ available on every page, at the top-right corner. On the Seller App, the language can be changed through the language drop-down on the bottom left corner while registering and through the App ‘Settings’ menu. Once the language is changed, sellers can view all pages and workflows in Hindi.
Amazon India is leaving no stone unturned to expand the eCommerce opportunity to both customers and businesses in the areas of Vernacular, Voice and Video-enabled initiatives for the past few years. Amazon Prime Video makes titles available in Hindi, English, Marathi, Tamil, Malayalam, Gujarati, Telugu, Kannada, Punjabi and Bengali in addition to English. Users can browse through Prime Video experience in Hindi, Tamil and Telugu in addition to English. Authors can self-publish their work on Kindle Direct Publishing in five Indian languages including Hindi, Tamil, Malayalam, Marathi and Gujarati in addition to English.
Besides this, Amazon Alexa, a cloud-based voice service, also understands proper nouns in various languages such as Hindi, Marathi, Gujarati, Kannada, Bengali, Tamil, Telugu, etc. With the launch of Alexa in Hindi, customers can ask questions and interact with Alexa in Hindi or Hinglish, in addition to English. In March this year, Alexa was also available on the Amazon shopping app for Android devices to help users shop for items via voice.
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