OnePlus Co-founder Carl Pei left the Chinese smartphone company to start its own tech firm Nothing. The company is planning to launch its first true wireless earbuds in the market very soon to take on Apple, Samsung and OnePlus. According to the company, its very first product Ear 1 TWS earbuds will be launching on July 27. The company is revealing the features of the TWS earbuds through teasers but now the firm has also disclosed the pricing of the device and some of its features.
According to Nothing founder Carl Pei, the upcoming Ear 1 true wireless stereo (TWS) earbuds will be offered at a global price tag of GBP 99 that translates to Rs 10,200. With this price tag, the company will go after Samsung Galaxy Buds Live and Google Pixel Buds A-Series. The company is yet to reveal the pricing for other markets including India including its availability details. However, the TWS earbuds are going to debut in the US, UK and India first on July 27.
As revealed through teasers the Nothing Ear 1 TWS earbuds will be offering active noise cancellation (ANC). In addition to this, there will be support for three high-definition microphones. As revealed by the CEO the earphone will look similar to AirPods Pro. Earlier teasers revealed that the TWS earphone would carry a transparent design.
Moreover, the company has revealed that Ear 1 will offer via ANC three “high definition”. Also, the IP purchased from Essential will not show in this first product. The CEO further revealed that “Before we were called Nothing, ‘Essential’ was one of the names we were brainstorming, internally. So that’s why we’ve acquired the trademark. We don’t have any plans to do anything with Essential.”
Throwing some more light on the design the CEO explained that because of the transparent design, the company need to make sure that the device is of high quality. So in order to ensure that the inside looks just as good as the outside, the team has been iterating and a noticeable difference can be seen between each iteration.
The UK based tech firm Nothing is eyeing on U.K., India, Europe and North America, followed by Japan, Korea and other countries at the initial stage.
Previously the Nothing has revealed that the design concept of its upcoming TWS earphones will be a combination of transparency, iconic form, and refined functionality. It is the starting point that will define the artistry, confidence and craftsmanship that will carry our products and services for years to come.
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