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Carl Pei’s Nothing Ear 1 TWS earbuds pricing revealed: Everything that you should know

OnePlus Co-founder Carl Pei left the Chinese smartphone company to start its own tech firm Nothing. The company is planning to launch its first true wireless earbuds in the market very soon to take on Apple, Samsung and OnePlus. According to the company, its very first product Ear 1 TWS earbuds will be launching on July 27. The company is revealing the features of the TWS earbuds through teasers but now the firm has also disclosed the pricing of the device and some of its features.

According to Nothing founder Carl Pei, the upcoming Ear 1 true wireless stereo (TWS) earbuds will be offered at a global price tag of GBP 99 that translates to Rs 10,200. With this price tag, the company will go after Samsung Galaxy Buds Live and Google Pixel Buds A-Series. The company is yet to reveal the pricing for other markets including India including its availability details. However, the TWS earbuds are going to debut in the US, UK and India first on July 27.

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As revealed through teasers the Nothing Ear 1 TWS earbuds will be offering active noise cancellation (ANC). In addition to this, there will be support for three high-definition microphones. As revealed by the CEO the earphone will look similar to AirPods Pro. Earlier teasers revealed that the TWS earphone would carry a transparent design.  

Also Read: Carl Pei’s Nothing to launch Ear 1 TWS earbuds on July 27

Pei in its interview with TechCrunch said, “It’s going to have leading features like noise cancellation and great build quality. Because we’re primarily going to be focused on online sales channels, we are going to be able to [make it] — I wouldn’t say ‘affordable,’ but quite a fair price to consumers. With the Ear (1), it’s a much more costly design to realize than a standard, non-transparent design. I think it’s going to be a good price at $99 USD, €99 Euros and £99. Feature-wise, it’s similar to the AirPods Pro, but the AirPods Pro is $249.”

Moreover, the company has revealed that Ear 1 will offer via ANC three “high definition”. Also, the IP purchased from Essential will not show in this first product. The CEO further revealed that “Before we were called Nothing, ‘Essential’ was one of the names we were brainstorming, internally. So that’s why we’ve acquired the trademark. We don’t have any plans to do anything with Essential.”

Throwing some more light on the design the CEO explained that because of the transparent design, the company need to make sure that the device is of high quality. So in order to ensure that the inside looks just as good as the outside, the team has been iterating and a noticeable difference can be seen between each iteration. 

Also Read: Carl Pei’s Nothing Brand invites the user to invest in the company and become a shareholder

He further added, “ It could be getting the right magnets — as magnets are usually designed to go inside of a product and not be seen by the consumer — to figuring out the best type of glueing. You never have to solve that problem if you have a non-transparent product, but what kind of glue will keep the industrial design intact?”

The UK based tech firm Nothing is eyeing on U.K., India, Europe and North America, followed by Japan, Korea and other countries at the initial stage. 

Previously the Nothing has revealed that the design concept of its upcoming TWS earphones will be a combination of transparency, iconic form, and refined functionality. It is the starting point that will define the artistry, confidence and craftsmanship that will carry our products and services for years to come.

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Komila Singhhttp://www.gadgetbridge.com
Komila is one of the most spirited tech writers at Gadget Bridge. Always up for a new challenge, she is an expert at dissecting technology and getting to its core. She loves to tinker with new mobile phones, tablets and headphones.

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