Amid the pandemic and growing global health concerns about the spread of COVID-19, the Consumer Technology Association (CTA) has announced that CES 2021 will be an all-digital experience connecting exhibitors, customers, thought leaders and media from around the world. Starting January 6-9, 2021, the new format will allow participants to hear from technology innovators, see cutting-edge technologies as well as the latest product launches and engage with global brands from around the world.
Stating that it’s just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person, Gary Shapiro, president and CEO, CTA, said, “Technology helps us all work, learn and connect during the pandemic – and that innovation will also help us reimagine CES 2021 and bring together the tech community in a meaningful way. By shifting to an all-digital platform for 2021, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences.”
Interestingly, attendees of the CES 2021 will be a new immersive experience where everyone will have a front row seat to discover and see the latest technology. This highly-personalized experience will bring a global event to the comfort and safety of your home or office.
For over 50 years, the CES has been the global stage for innovation. The CTA’s goal for the CES 2021 is to provide an engaging platform for companies large and small to launch products, build brands and form partnerships, while prioritizing health and safety. Additionally, the members of the tech community thrive by coming together, sharing ideas and introducing products that will shape our future.
So what are you waiting for mark your calendars for the first week in January and stay tuned for more exciting news about the latest technology once the CES 2021 kick-starts. However, the CTA is hopeful to return to Las Vegas for the CES 2022 by combining the best elements of a physical and digital show.
The CES 2021 will offer a highly personalized experience:
- Keynotes and conferences
Now you’ll have a front-row seat for ground-breaking announcements and insights from the world’s tech leaders completely online.
- Product showcase
With this digital evolution of the CES show floor, you’ll be able to explore products and services, based on your interests and business, through dynamic product showcases or live demos.
- Meetings and networking
You’ll be able to engage with the brands, thought leaders and business connections you care about with live interactions, meetups or roundtable discussions.
