At CES 2023, Samsung Electronics presented its new Neo QLED, MICRO LED, and Samsung OLED lineups in addition to lifestyle goods and accessories. Customers now have more control over how and when they use devices thanks to new lifestyle goods and features like The Premiere 8K and Smart EDGE Blending on The Freestyle. The product range for this year emphasises better connectivity and customised consumer experiences with cutting-edge, creative technologies. Quantum MiniLED-lit panels are used in the new Neo QLED models, which are available in 4K and 8K resolutions.
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Customers can choose from a wide range of high-end Neo QLED 8K and 4K televisions from Samsung’s most recent collection. Samsung’s cutting-edge Neural Quantum Processor, which supports the Quantum Mini LED-lit TV with 14-bit processing and AI upscaling, powers Neo QLED picture quality. This processor also enables features like Shape Adaptive Light Control and Real Depth Enhancer Pro for a three-dimensional, lifelike image.
The Samsung 2023 Neo QLEDs provide more than simply a clean image thanks to their high-resolution screen and unique technology, which fuel their new Auto HDR Remastering feature. It makes Standard Dynamic Range (SDR) content brighter and more vibrant for complete immersion by analysing and applying High Dynamic Range (HDR) effects in real-time on a scene-by-scene basis.
Additionally, Zigbee and Thread devices can now be connected and controlled by SmartThings users without the need for a separate SmartThings dongle. The SmartThings Zigbee & Matter Thread One-Chip Module will be integrated directly into Samsung goods starting in 2023. Additionally, SmartThings automatically syncs devices for simpler control of not just Samsung devices but also third-party appliances and IoT device1 for seamless connectivity for the best-connected device experience.
MICRO LED and Samsung OLED
With new models in the 2023 MICRO LED lineup, users will have a wide range of options for unmatched picture quality and screen experience. These models range in size from 50 to 140 inches2. Due to its modular design, MICRO LED can be totally customised to meet a customer’s preferred setup because it is not constrained by shape, ratio, or size. Additionally, it comes without bezels, ensuring that no matter the configuration, there is no break between the screen and the outside world.
Additionally, Samsung’s 2023 OLED portfolio is now offered in 55, 65, and the brand-new ultra-large 77-inch versions, giving consumers even more viewing options. Quantum Dot technology and Neural Quantum Processors are included in Samsung’s most recent OLED lineup in order to maintain the core benefits of OLED technology while simultaneously addressing its current brightness and colour representation limitations. Quantum Dot technology was created for Samsung’s Neo QLEDs.
A 144Hz refresh rate and all of Samsung’s smart features, including Samsung Gaming Hub, are included in the extended lineup. The best OLED gaming experience is provided by Samsung OLED TVs, which have AMD’s FreeSync Premium Pro certification for the first time on an OLED TV.
Finally, Samsung offers Samsung TV Plus on all of its Smart TV models to increase viewing possibilities. The free ad-supported TV (FAST) and video-on-demand service reach 24 countries and 465 million devices globally across the company’s TV and mobile devices, providing over 1,800 channels worldwide, including over 50 owned & operated channels. There are no downloads, subscriptions, or other devices needed, and it is completely free.
Samsung Gaming Hub
Users can access thousands of their favourite games from partners including Xbox, NVIDIA GeForce NOW, Amazon Luna, and Utomik without downloads, storage restrictions, or consoles thanks to the Samsung Gaming Hub, the new home for gaming on Samsung Smart TVs. Furthermore, it offers the easiest gaming interface, allowing users to start playing as soon as their TVs are turned on.
Upgrades to GameBar 3.0 in 2023 such as MiniMap Sharing and Virtual Aim Point will improve the gaming experience for all types of players. While Virtual Aim Point, created for first-person shooters (FPS), allows players to view more apparent crosshairs in any game so they can make the ideal shot, MiniMap Sharing enables players to see the minimap of their game at-a-glance on any device.
The Odyssey range of Samsung smart monitors and gaming panels, among others, all have the Samsung Gaming Hub. In order to play immersive games with a 55-inch 1000R curved screen and great sound, gamers can tilt their screens vertically or horizontally using Odyssey Ark.
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