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COVID-19: Know how Google’s new Optimize feature can help businesses keep their website updated

If you don’t already have a Google Optimize account, the tech giant has announced can create one for free.

With businesses around the world facing new challenges due to the ongoing COVID-19 pandemic, Google has shared ways for the new Optimize feature can help you keep your website updated with the latest information.

Earlier, Google had introduced a new way for businesses to quickly post an informational banner at the top of your website. Here the aim was to help making customers aware of the business hours or whether or not there is a change in services provided.

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According to Google, now businesses across the globe can quickly add a message on their websites. All you need to do is once you log into your Optimize account you can add a message to the top of your site by clicking “Add a banner.” For this, one can use Google’s templated banner or customize it by editing the colour, size, and text. “We recommend you use a colour that stands out from the other content on the page. You can also select on which pages of your site the banner should be shown, for example only the homepage or on every page of your site,” as stated by Pawel Matkowski, Product Manager, Google Optimize.

Besides this, one can customize their message based on location. “Let’s say you’re a clothing retailer based in San Francisco and are offering expedited shipping to customers located within the city. Optimize can help you display a customized banner that highlights faster shipping just to users located in San Francisco,” as per a blog post by Google Optimize.

In addition to this, one can use Google Optimize to create a personalisation to temporarily display a different version of their sites to people when they visit. One can stop using this personalisation feature whenever they wish and then the site will go back to displaying its original version.

As per the tech giant, this feature of Google Optimize is “helpful if you want to let your customers know about new ways they can purchase from your business. For example, if you’re a restaurant that is now accepting to-go orders over the phone, you can add your phone number to your home page or make it more visible on your site. Or, if you’re a clothing retailer that is now only accepting online orders, you can update your FAQs page to include your new shipping and return policy.”

Apart from this, Google has also shared some additional recommendations that businesses could consider while updating the websites during this time:

1. Avoid automatic product carousels or animation on your site
If you have information about how customers can order from you on the same page, the carousel or animation could draw attention away from that message, as per a blog post by Google.

2. Make changes to your FAQs page
A blog post by Google has shared, “Your frequently asked questions might be different than what they were last year. Make sure this page highlights what is currently top of mind for your customers. If you need to reduce your customer support load, place your contact information below all other sections to allow users to read your FAQs first.”

3. Limit your messages on your mobile site
The information by Google further added, “Limit your messages on your mobile site to less than 50 characters.” This is because adding longer messages to your customers may display fine on desktop but they probably will be too long on mobile devices. And allow users to close the message if they wish.

Mind you! Google has temporarily removed the restriction for the Optimize users to be able to run only 10 different personalisation modes on their site at the same time. Now until July 31, 2020, users can make as many updates to their sites as they require. Moreover, if you don’t already have an Optimize account, you can create one for free.

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