Home Other Tech Apps Facebook acquires GIPHY as a part of Instagram team

Facebook acquires GIPHY as a part of Instagram team

The social media giant plans to integrate GIPHY’s GIF library into Instagram.

In order to allow users to find just the right way to express themselves, Facebook acquires GIPHY, a leader in visual expression and creation, as part of the Instagram team. In a blog post, Vishal Shah, VP Product, said, “GIPHY makes everyday conversations more entertaining, and so we plan to further integrate their GIF library into Instagram and our other apps so that people can find just the right way to express themselves.”

Several Facebook and Instagram users already know and love GIPHY. Stressing that almost 50% of GIPHY’s traffic comes from the Facebook family of apps and half of that from Instagram alone, Shah added that “By bringing Instagram and GIPHY together, we can make it easier for people to find the perfect GIFs and stickers in Stories and Direct. Both our services are big supporters of the creator and artist community, and that will continue. Together, we can make it easier for anyone to create and share their work with the world.”

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In a blog post, Facebook stated that it has used GIPHY’s API for years, not just in Instagram, but in the Facebook app, Messenger and WhatsApp. Notifying that GIPHY will continue to operate its library (including its global content collection), Facebook revealed that it is looking forward to investing further in its technology and relationships with content and API partners. People will still be able to upload GIFs; developers and API partners will continue to have the same access to GIPHY’s APIs; and GIPHY’s creative community will still be able to create great content.

Expressing excitement to announce that GIPHY has been acquired by Facebook and is joining the team at Instagram, an official blog post on GIPHY stated, “Instagram has revolutionized self-expression. More than 1 billion people use Instagram to communicate how they’re feeling and what they’re passionate about — we can’t wait to help those people become even more animated! We’ve had a lot of fun teaming up with Instagram over the years; GIPHY’s Stickers were the perfect fit for layering on Instagram Stories, while our GIF search allowed everyone to capture that perfect emotion in Instagram’s DMs. Based on the success of those collaborations (and many others) we know that there are exciting times ahead of us.”

GIFs and stickers give people meaningful and creative ways to express themselves. We see the positivity in how people use GIPHY in our products today, and we know that bringing the GIPHY team’s creativity and talent together with ours will only accelerate how people use visual communication to connect with each other.

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