Cupertino-based technology giant Apple is all set to unveil its new video service next week. However, even now, there are a number of things that we don’t know about Apple’s plans. But today, we know one thing for sure: Netflix is definitely not a part of Apple’s video service plans.
This has been confirmed by none other than Netflix CEO Reed Hastings. He has clarified that the company would not be selling its subscriptions via the hub that Apple will be launching. Apple’s platform will be a lot like Amazon‘s which sells services like HBO and Showtime. We should also add here that Facebook is also working on a very similar idea.
Speaking to Recode, Hastings said, “Apple’s a great company. We want to have people watch our shows on our services.”
We should say that is was expected as Netflix already dominates the video streaming space and it has been consistently been distancing itself from Apple if you trace back the last few years. Interestingly, this is exactly the period when Apple developed an interest in launching its own video service.
And this is not the first time when Netflix has counted itself out of an Apple service. To recall, in 2016, the Cupertino-based technology giant launched a new TV app which was supposed to be a digital TV guide. No surprises here: Netflix did not sign up for it.
When asked about this, the company’s content head Ted Sarandos said that Apple is not an important source of revenue for Netflix.
However, now there are going to be a number of other companies that Netflix will have to deal with including Apple, Disney and WarnerMedia. Speaking on how Netflix plans to compete with them, Hastings was quick to say “with difficulty.” On a more optimistic note, he added, “These are amazing, large, well-funded companies … but you do your best job when you have great competitors.”
We should add that the CEO has maintained this even when he was asked previously about competition like HBO and Amazon. He has also pointed out that those services and Netflix have grown simultaneously, which means that the success of his video streaming platform does not have to be at any other service’s expense.
But considering that the number of services is now going up, not all of them will succeed as video streaming space is getting increasingly competitive now.
Although there will be some people who would subscribe to Netflix, Amazon Prime, Apple, Disney Plus, HBO and others. However, there wouldn’t be too many such people.