The popular social media app Snapchat has collaborated with the British artist Damien Hirst to develop a new augmented reality experience for its users. The new spin art lens is now available globally in aid of Partners in Health. All the users will now be able to create spin paintings in his style while staying at home.
From now onwards Snapchat will allow its users to virtually create British artist Damien Hirst spin paintings with the use of new spin art lenses which can be shared with Snap community worldwide at the comfort of your home. The company has collaborated with Damien Hirst to support Partners in Health which is non-profit social justice organisation working for the betterment for the exposed communities around the world and has more than 30 years of experience in combating epidemics and lending a hand to those who need help during coronavirus pandemic.
Hirst first started experimenting with spin art in the year 1992, and at the first exhibition of the series, all gallery visitors were invited to make their own free drawings on a spin drawing machine made from a drill, democratizing the experience of making art.
At the launch of its popular Spin paintings lens on Snapchat Damien Hirst commented, “It’s amazing to be working with Snapchat on this totally mega spin art lens and making it possible for millions of people to make their own spin paintings right from their phones. I’m so happy that this partnership also supports Partners in Health, a brilliant and forward-thinking organisation that helps communities in developing countries around the world cope with the devastating impact of COVID-19,”
This is not the first time when Snapchat has collaborated with an artist. The company has jointly worked with Jeff Koons, Alex Israel, Christian Marclay and Harmony Korine amongst others who share a passion for creativity and immersive storytelling to illustrate the magic of how the digital and the physical worlds can come together.
Now, Snapchat users across the world can experience this through augmented reality as the Snap community worldwide can try their hand at making their own version of Hirst’s iconic art through the lens of Snapchat’s camera. In addition to this, Snapchatters can also submit their creations to “Our Story” so that the whole Snapchat community can see what they’ve made, creating a composite virtual gallery of Spin paintings.
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