To boost up its revenue share in India, Chinese smartphone company Oppo is planning to sell it online exclusive smartphones via its own e-commerce website that will go live before the festive season this year.
In an exclusive interview to a popular daily, Oppo India’s CEO said, “We expect a significant share of our revenue to come from online sales…We do have plans to sell our smartphones through our own e-commerce site. The OPPO e-store is in an advanced stage and we expect to start sales on it before Diwali this year.”
The company’s decision to launch its own e-store comes after its rival Xiaomi’s exclusive online sales overthrew Oppo. According to Wong, getting online customers has helped Xiaomi rise in the smartphone market and now, Oppo has decided to give its competitor a fightback by using a similar line of attack. He said, “Hence, we implemented an aggressive multi-channel strategy to make our products available to the large and growing internet-savvy audience across India.”
By focusing equally on all the main e-commerce platforms, the company plans to boost up its online sales in the near future. Along with that, Oppo is also planning to launch three new ranges of handsets exclusively for online platforms every year in the country. In the first quarter of 2019, the sales of Opposmartphones saw a hike of 17% on a year on year basis.
According to a recent research report by Counterpoint, Xiaomi, Samsung, Realme, Asus and Huawei are among the top five brands that confine 85 percent of the online space in India. Xiaomi leads among the top smartphone brands that have the greatest numbers of exclusive sales with the help of its partnership with Flipkart. With the help of online sales, the company by reducing the price of retail unit arrangements. Other than this, Xiaomi offers no-cost EMI offers and a heavy discount on e-commerce platforms and that has helped its sales grow too.
Speaking further on the matter, Oppo’s CEO also said, “The increasing internet penetration has led to more awareness and online consumers have become more discerning. They expect a wider variety of smartphones that are competitively priced.”
As we mentioned earlier, the company is expected to launch its online e-store before Diwali this year. This will be a good time to do so, as people in India buy gifts for each other before Diwali and all major companies offer discounts. Oppo can get customers to come to its platform to shop with some lucrative offers.
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