Google might have shelved its plans on making tablets, but Samsung on the other hand is doing just the opposite. The South Korean tech giant is reportedly planning to launch three new tablets in India in the coming week. According to a German research firm GFK, Samsung has gained 51% market share (by value) and 50% market share (by volume) in the first quarter of 2019 in the Indian tablet market. Comparing that to 2018, we see Samsung had 50% market share hold (by value) while by volume it had around 49% market share. So, in one year, the company had grown in the Indian tablet market by value as well as by volume.
Now, the company has planned to launch three new tablets in the India early next week. Those tablets will be the Samsung Galaxy Tab S5e, Samsung Galaxy Tab A10.1 and the Samsung Galaxy A8. Looking at the pricing of these new tablets, we can expect the Samsung Galaxy Tab S5e to be priced somewhere around Rs 40,000, while the Samsung Galaxy Tab A10.1 will reportedly hold a price tag of around Rs 20,000. The cheapest of the lot will be the Samsung Galaxy Tab A8, which is expected to be priced around Rs 10,000.
Aditya Babbar, Director, Mobile Business of Samsung India, told a new agency, “We received double-digit growth last year in India and this year, we are aiming for 20 percent growth in the otherwise stagnant tablet space in the country this year. Tablets are now being used more for browsing, shopping and entertainment experiences. The three new tablets that we are launching with bigger screens and top-of-the-line features will take those experiences to a brand-new level.”
According to CyberMedia Research (CMR), the shipment of 4G tablets grew 62 percent in India in the first quarter of 2019. In the tablet market in India, Lenovo led with 26% market share while Samsung had 17% market share. iBall sat at 17% as well and Apple placed fourth with 9% market share in the Indian tablet sector. Comparing 2019 Q1’s tablet market in India with 2018’s we see a decline of 11%.
Kanika Jain, manager, New Initiatives, CMR has said, “Tablets fits somewhere in between the ultrabooks and smartphones. While increased size of screen and affordability of smartphone are primarily the main reasons behind the decline of tablet market, Ultrabooks with better processors and RAM, are also posing stiff competition to tablets.”
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