Photo-messaging app Snapchat will soon be expanding its Stories feature to other apps including Tinder and Netflix. With this, the users of these apps will be able to post Snapchat Stories on other platforms too. Snapchat is also looking for integration with other apps such as JioSaavan, Netflix and VSCO. To add Stories on Tinder, Snapchat added a new feature called App Stories to its Snap Kit which can be used by the third-party app developers to integrate some of Snapchat’s most popular features to their own applications.
Snapchat’s Stories feature was one of the most popular features of the app which gave it the most number of user engagement. But in August 2016, Instagram copied the feature and got it to its own platform. As Instagram is owned by Facebook, other apps owned by the company such as WhatsApp, Messenger and Facebook’s app too got their own version of Stories on their respective platforms.
With the addition of the new App Stories feature, Snapchat is planning to bring a new feature to its platform which would give it a better traction in the app market. With App Stories, users can post their Stories on Snapchat and they can also share the same story to other third-party platforms such as Tinder. This new feature of Snapchat will be live from Summer 2019. Tinder will be the first third-part app to receive the Snapchat stories followed by HouseParty and Adventure Aide.
To use the new App Stories feature, the user first needs to create their own Stories from Snapchat itself. Then they will be given the following sharing option – My Story, Our Stories and My Tinder Story. The first two sharing option is already available on Snapchat, but the third option will be available once the new feature arrives this Summer. Once the user selects the ‘My Tinder Story’ feature, the story which the user had created will be posted on their Tinder account as part of the user’s profile. And since the user-base of Snapchat largely consists of youth and adults, it could be a way to ensure user loyalty while retaining its user base.
📲 Post a Story to partner apps, like @Tinder
💁♀️ Use your @Bitmoji on apps like @Venmo and @Fitbit
✨ Share stickers from your favorite services, from @netflix to @vsco and more!Read all the updates from #SnapPartnerSummit here: https://t.co/Dbow9rKbd1 pic.twitter.com/Gbl5xBOAQ9
— Snap Kit (@snapkit) April 4, 2019
According to Snapchat, more than 200 apps have been integrated with the Snap Kit and the company has assured that Snap Kit has been designed with the user privacy in mind. They also said that Snapchat do not share the demographic information or the friend list of the user to the third party developers. For the developers, Snapchat announced a new feature for its Creative Kit which allows them to design and build their own custom and branded stickers along with filters. And the developers could add their new built features to the Snap Camera.
Other third-party apps such as Netflix, GoFundMe, VSCO and India’s JioSaavn will be soon be entering a partnership with Snapchat.
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