7 year old Ryan has made $22 million just by playing with toys. You must be wondering how? He is like any other kid who loves playing with toys and is flabbergasted by the tiny surprises he is given. The thing is that he does so in front of the camera and sends them on YouTube. He is part of the product reviewing trend, where people promote products, accessories by using them and reviewing them in front of the camera which is made viral for viewers. So that’s about it! He is one of the youngest millionaires the world has today. In today’s generation social media has grasped our lives, which governs in many ways how we do things.
The earlier generation had Cartoon Network, Pogo; today’s generation has Facebook, Instagram, YouTube. With the boom of social media people’s lives have become easier not only in the fact that they can navigate roads, make digital transactions, get all sorts of worldly information but also showcase themselves and become famous very easily. Ryan has two YouTube channels: RyanToys Review and Ryan’s Family Review. His main YouTube channel is the former which has 17.3 million followers and 26 million views since his parents started his channel back in March, 2015. Ryan is the perfect example of earning a living by doing what you love, a value many of us tell ourselves and try to live up to. According to Forbes, he is the highest paid YouTube star who has earned $22 million in 12 months by June, 2018.
Out of the money he makes, $21 million comes from pre-rolling and advertising on his two YouTube channels. The rest, $1 million comes out of sponsorships. The YouTube kids’ app has 11 million weekly active users, which includes children who vicariously watch him play with the toys. The good thing about this is that the viewers can really enjoy the fun of using the toys. As Chas Lacaillade, the founder and CEO of Bottle Rocket Management (which represents toy unboxers) puts it, “The next best thing to owning one is experiencing it virtually, seeing someone else play with it”.
Last year Ryan signed with the kid’s entertainment studio Pocket Watch and his videos started being shown in other platforms as well. It was announced that his content would be repackaged and distributed in Hulu and Amazon and he launched Ryan’s World, a toy and apparel collection at Walmart that was exclusively sold.
Since he is a minor, 15% of his earnings go to Coogan account that would be protected until he becomes an adult. So, he probably will have loads of money by the time he is grown up. Enough to serve him for the rest of his life.