Reportedly the price of YouTube Premium has been revised. The company has increased the cost by $2 to $13.99. In addition to this, the price of YouTube Music Premium has also gone up by $1 to $10.99. To recall the Family Premium plans went up to $22.99 a month last year. So the price of it remains unchanged. Given that Apple and Amazon have recently made similar measures, this is not surprising.
According to 9 to 5 Google individual YouTube Premium subscriptions in the USA will cost $2 more each month, or $13.99, for both new and existing users. Additionally, YouTube is raising the cost of Music Premium from $9.99 to $10.99 per month.
New subscribers can observe this price hike in real-time at youtube.com/premium. YouTube Premium now costs $13.99 per month instead of $11.99 per month. If you choose to subscribe using the iOS YouTube app, the cost is $18.99.
Current members will also be subject to the new rate, which YouTube says will take effect with the upcoming subscription cycle.
YouTube Spokesperson said, “We’re updating the price for YouTube Premium and YouTube Music Premium subscribers in the US to continue delivering great service and features. We believe this new price reflects the value of YouTube Premium which allows subscribers to enjoy ad-free YouTube with background and offline play and uninterrupted access to over 100M songs with the YouTube Music app.”
There will be a three-month grace period for legacy subscribers who have been using the service since 2018, afterwards which their fees will rise to new levels. Current subscribers will also get an email letting them know about the price changes.
As per the report, the new pricing will become effective for existing consumers with their next subscription period. An upcoming email will explain the changes. Those who were grandfathered in five years ago (with Google Play Music and/or YouTube Red) will get three additional months at their current rate.
Reportedly YouTube is not announcing any revision to the global pricing at this time. A 30-day notice will be given prior to any future increases.
Family Premium plans experienced a significant increase to $22.99/month towards the end of the previous year. That is still applicable to the date of publication.
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