After Google, the multinational retail corporation, Walmart, is looking forward to jumping in the game streaming business. Recently, Google launched its Stadia, the upcoming game-streaming service from the tech giant, which would let the users play game titles of their choice. And it’s not even been a week when news arrives that it will be getting a competitor. It has been reported that Walmart has been planning to enter the game streaming sector with its own cloud-based game streaming service that will be similar to Google’s.
According to a report by US Gamer, Walmart’s cloud-based game streaming service might give Google’s own service a run for its money. Although there is no official information from the company itself, but reports suggest that it might be true. And being one of the biggest companies in the world, there is a huge possibility that the retail corporation is able to own and work on something like this.
Walmart is also able to support the requirements needed by the new service as the company already has six giant server farms, which contain sensitive customer information along with company’s own data. Since Google’s Stadia platform will also be relying on such data server farms, Walmart too might be using its own data centers for its cloud-based gaming service. It should be noted that big tech giants such as Apple and Microsoft too use similar data server farms to store their sensitive data and user information.
But, it should also be noted that (earlier) Walmart had entered into a five-year partnership with Microsoft to use Azure and Microsoft 365 products across the company on projects aimed towards Artificial Intelligence, machine learning and data platforms. So, there is a possibility that Walmart won’t be keeping the cloud in-house as it could use the Microsoft’s platform to do the same.
It is not the first time Walmart will be targeting to enter the gaming arena as earlier it has partnered with Esports arena to make its own gaming computers and laptops named Overpowered. However, there were several issues with the devices like poor build quality, bad customer service et al, which led to the downfall of the service and the products.
Earlier, there were talks that the company might launch its own video-streaming service which would compete with Netflix. But the company backed away from the project and it was never launched. So, there also might be a possibility that Walmart will back out from the new cloud-based game-streaming service and it might never see the light of the day.
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