In order to deliver stunning picture quality and innovative design, LG Electronics (LG) has launched 8 new LG OLED models led by two new series – an art-inspired GX Gallery series available in 77 and 65-inch class and the Real 8K 88- inch ZX series. Its unique self-LIT pixel technology makes it indispensable in the high-end/ premium TV category. Mind you! The price range starts from Rs 14,990 up to Rs 29,99,990.
The whole new range of 8K and 4K LG OLED & NanoCell TVs offer upgraded performance and artificial intelligence-enabled features that bring movies, sports and video games to life like never before imagined.
Asserting that as the company is strongly committed to the Indian market, Hak Hyun Kim- Director – Home Entertainment – LG Electronics India said, “Our constant endeavor is to develop products that are in line with the needs and aspirations of the consumers. With a strong manufacturing base in India and huge R&D team, the 2020 TV portfolio is designed keeping consumers at the core of innovation. We are confident our new television line-up will help immerse the viewing experience like never before. We have been manufacturing TVs in India & proud to present a new TV series which is also MADE IN INDIA.”
At the heart of latest Real 8K TVs are a number of advanced core technologies, most notably the new α (Alpha) 9 Gen 3 AI 8K Processor. This advanced processor leverages upgraded processing power and artificial intelligence deep learning algorithms to improve on LG’s renowned picture quality, even upscale existing 4K content and enable a host of specialized features for various types of content including movies, games and sports, taking the user experience to new heights.
The Real 8K models exceed the strict requirements established by the Consumer Technology Association’s (CTA) official industry definition for 8K Ultra HD TVs. The 88 -77 & 65-Size LG models also surpass the measurement criteria recommended by the International Committee for Display Metrology and are among the first to earn the new CTA 8K Ultra HD logo.
Moreover, the company claimed that LG OLED / NanoCell TVs deliver real 8K resolution, the highest in its class. Contrast modulation is an important parameter for showing real 8K resolution. A lack of Contrast Modulation means that some on-screen images will lack sharpness or clarity. Also, using deep learning algorithms, LG 8K TVs transforms 2K or 4K content into the most life-like 8K picture by enhancing detail and definition.
Paired with an included specially-designed wall mount, these 65 and 77-inch class models hang completely flush fit on the wall, providing a dramatic appearance, transforming the OLED into a piece of art. The 2020 OLED line-up will also include the newer versions of the two popular OLED series CX, BX. Size 77 in CX only, 65 and 55-inch class sizes, continuing its unparalleled picture & sound quality.
Combining OLED’s self-LIT pixels technology and absolute blacks with support for Dolby Vision IQ and the UHD Alliance’s new Filmmaker Mode, 2020 LG OLED TVs bring the cinema into the living room with new levels of realism. Dolby Vision IQ introduces new intelligent features for TVs to deliver optimal picture quality as the creators intended, no matter the ambient light environment or content genre. Combine these with Dolby Atmos’ immersive sound and you will feel you are sitting in a multiplex watching a movie. LG OLED TVs also have been recognized by Hollywood Professional
Association with its Excellence in Engineering Award as the first and only TV with integrated hardware-level calibration software, further solidifying LG’s OLED TV as Hollywood’s leading reference consumer display for use in content production.
Furthermore, LG’s webOS smart TV platform will bring to 2020 LG OLED and LG NanoCell TVs a plethora of programming from the constantly growing number of top content providers for INDIA through apps and services such as Disney+ Hotstar, Netflix, Prime Videos, Zee5 etc. New for 2020, the Apple TV app allows customers to subscribe and watch Apple TV+ and Apple TV channels as well as access their iTunes video library. Customers with 2018 and 2019 LG TV models will also be able to enjoy the Apple TV app this year.
Besides this, LG OLED TV is considered the most advanced gaming TV on the market today with low-input lag of expensive desktop gaming monitors, detail-packed visuals of games are simply jaw-dropping on LG OLED TVs. These TVs even help address eye fatigue as they come with Eye Comfort Display certification, from the trusted international testing lab TÜV Rheinland, verifies that LG OLED TVs offer adjustability for blue light content, are flicker-free, and provide exceptional image quality from any angle. LG OLED screens meet every TÜV testing criterion, including wide color gamut and HDR. The devices exhilarate viewing experiences courtesy of the 120Hz response time – made possible by the new α9 Gen 3 AI Processor – and sports-centric features.
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