Xiaomi, the Chinese multinational electronics company, announced to celebrate its annual Mi Fan Festival (MFF) starting from April 6, 2021. In this event, the company will release online campaigns and discussions on how Xiaomi products influenced the lives of their users. The upcoming event will be the seventh edition of the Mi Fan Festival (MFF) with the theme of “Explore the possibilities”. Google and Qualcomm Technologies are also celebrating Xiaomi’s founding day together via Mi Fan Festival (MFF) 2021 co-created posters.
According to Muralikrishnan B, COO, Mi India, “At Mi India, we have always put Mi Fans and consumers at the core of everything we do. Mi Fan Festival is an iconic representation of our Mi Fan culture. This year marks the 7th year of Mi Fan Festival celebrations in India & what makes it more exciting is that this year, it is coinciding with the 4th year anniversary of our flagship showrooms in India – Mi Homes.”
What will be the Mi Fan Festival (MFF) all about?
The Mi Fan Festival (MFF) will come with new launches and heavy discounts on existing Mi products. Here is the complete breakdown of offers.
Heavy discounts on Mi products
The Mi Fan Festival will bring huge discounts on a variety of Mi products like smartphones and smart TVs. The consumers will be able to avail themselves of the special sale on Mi.com. The company will provide a whooping discount of ₹ 13,000 on its Mo 10T Pro that has an MRP of ₹ 35,999. The Mi Notebook 14 Horizon will also be available at a discount of up to ₹ 13,000.
Gift Vouchers and 100% cashback offers
The customers will get a voucher worth more than ₹ 10,000 for buying products from Mi Home. These vouchers will be offered by famous brands including Zoomcar, Cultfit, The Man Company, and MakeMyTrip. The event will culminate into a lucky draw in which one lucky customer will be offered 100% cashback on his/her entire shopping during the festival.
According to Muralikrishnan B, COO, Mi India, “As we look back to reminisce, we started our Mi Home journey in 2017 with the intent of providing the best in class retail experience for our Mi Fans. Over the last 4 years, we have strived to bring that concept to reality. Today, we are happy to share that Mi Homes are recognised as Best Premium Exclusive Stores by UNOMER, a leading market research firm. With 75+ Mi Homes spread across 19 cities, these showrooms make for a unique space wherein Mi Fans can engage, experience, experiment with our products”.
Opportunity to showcase talent
In the Mi Fan Festival, Mi Home will conduct a series of talent hunt programs like #UnboxWithMi and #HumourMi. In these contests, Mi Fans can showcase their talent like stand-up comedy, singing, and blogging. Winners of these programs will be rewarded with exciting prizes. There will also be a service camp to offer services to all Xiaomi products free of cost.
Redmi Note 10 Pro Mi Fan Festival Special Edition
This year’s Mi Fan Festival will witness the launch of the Redmi Note 10 Pro MFF Special Edition. The smartphone will serve as a special souvenir for the festival and will be sold in limited quantities. The launch event will feature the slogan “Explore Infinite Possibilities” that will be depicted by the space theme on the smartphone box.
According to Raghu Reddy, CBO, Mi India said, “With the 7th edition of Mi Fan Festival, our excitement has grown seven-fold with all the offers we have in store for our fans. Every year during MFF we celebrate with Mi Fans, users, and partners around the world to express our gratitude for their support — which is one of our key drivers to continue exploring and innovating. We are thrilled to extend exciting offers to our Mi Fans this year as well. From discounts worth INR 13,000 to INR 1 flash sale, consumers can purchase their favourite products across categories such as smartphones, laptops, smart home products, etc. We are hopeful that our fans would be able to make the most of this sale and get a hold of their favourite gadgets.”
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