HomeNewsApple Generative AI to be out soon, CEO Tim Cook confirms

Apple Generative AI to be out soon, CEO Tim Cook confirms

Apple is all set to roll out ChatGPT’s competitor; confirms CEO Cook.

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Artificial Intelligence Technology known as AI has created a stir on the internet in the past few years. Various tech giants have worked day and night to build their own generative AI frameworks such as Snapchat’s AI, Meta’s Llama 2 and next in line is the biggest tech company ‘Apple’. There were already several rumours floating around saying that Apple has been working on its Generative AI for years which have now been confirmed by Apple CEO Tim Cook. 

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What is meant by Generative AI?

Artificial intelligence is human intelligence in a machine. It is built with the help of machine learning, natural language processing, computer vision and robotics. Generative AI is a type of Artificial Intelligence technology that produces content after receiving a prompt. The content can include text, imagery, audio and synthetic data. 

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Apple Generative AI

The speculations about Apple’s generative AI framework have proven to be true as the CEO of Apple Tim Cook himself confirms this matter. Sources believe that Apple has spent $22.61 billion in 2023 solely on Research & Development which was acknowledged by Tim Cook stating that a large amount has been spent on Generative AI. 

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In a report by Reuters Tim Cook stated “We’ve been doing research across a wide range of AI technologies, including generative AI, for years. We’re going to continue investing and innovating and responsibly advancing our products with these technologies to help enrich people’s lives. Obviously, we’re investing a lot, and it is showing up in the R&D spending that you’re looking at.”

Market Researchers believe that Apple is far behind in the Generative AI race as it has not entered the competition with others. However, Apple has already started using AI in its various sectors way before its competitors. Apple is already using AI in its iOS 17 models, iPhone camera, Siri and more. Gadget Bridge has already covered Apple Generative AI in its previous article. 

Read Also: Amazon Echo Pop Review: A decent entry-level Echo device 


According to a report by Bloomberg, Apple is reportedly secretly worried about falling behind in AI and has created Ajax to bring together machine learning efforts across the organisation.

The “Apple GPT” chatbot is said to be only accessible for internal usage and requires particular authorisation. However, it’s rumoured that Apple employees use it for actual work.  “It’s been used for prototyping products, and it’s also summarizing text for staff. According to unspecified sources within Apple, the tool currently does nothing that ChatGPT, Bard, or other AI systems do.”

Bloomberg reported that Apple AI known as Apple GPT can be launched in 2024. It is an utter shock for reporters and market researchers that Apple which otherwise does not disclose any detail has revealed such important information!

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