While iPhones accounted for most of Apple’s earnings previously, the same has not been the case with iPhone XS, iPhone XS Max and iPhone XR (review), largely because of their exorbitant pricing. Recently, the Cupertino-based technology giant held its Q2 2019 earnings call and revealed that the iPhone shipments had fallen 17% year-on-year. Just days after that, analyst group IHS has provided its estimate of the number of iPhones the company has sold in Q2 2019. According to the report by IHS, Apple has shipped 43.8 million iPhones in Q2 2019, which is down 16% year on year as compared to 52.2 million iPhone shipments in Q2 2018.
The estimate by IHS first appeared in 9to5Mac and we should mention that it is higher than that of other analyst firms like Canalys and IDC. While Canalys estimated that the company shipped 40.2 million iPhones, IDC has given the number 36.4 million as its estimate.
It is also worth noticing that IHS estimated that South Korean technology giant Samsung has shipped 70.8 million smartphones in Q2 2019, which is a fall of 9%. Huawei, on the other hand, is said to have shipped 59.1 million handsets in the same period.
This is not the first time that a decline in iPhone shipments has been reported about and Apple has reinforced its commitment to services to make up for it. The Cupertino-based technology giant has reported a growth in revenue from the wearables that it is selling and services. During the company’s earnings call, CEO Tim Cook said that with price adjustments in China, lower Chinese taxes on the iPhone and Apple’s trade-in program, iPhone sales will start recovering towards the end of this quarter.
Cook also added that the correction of the iPhone pricing in India has started giving the company better results. To recall, the technology company had recently reduced the pricing of iPhone XR in India from Rs 76,900 to Rs 59,900. Apple CEO also said that India is very challenging as a market in the short term but it is extremely important for the company for the long term. Apple is also trying to open its retail stores in India, although there is no word as of now about when that will happen.
It is also worth mentioning that Apple is taking all the required steps to manufacture its high-end smartphone in the country as that will lead to a further fall in the prices of the latest iPhones.