In order to ensure consumer safety at a time when social distancing is the new normal, Samsung has launched a massive initiative to ensure that all its Samsung Exclusive Stores have been ‘Suraksha’ certified. The smartphone company believes that the Suraksha certification will ensure that consumers feel safe and confident when they visit the stores to purchase their favourite Galaxy smartphones.
Citing that consumers are at the core of everything that Samsung does, Mohandeep Singh, Senior Vice President, Mobile Business at Samsung India, said, “Our initiative will ensure that consumers and employees working at these Exclusive Stores feel confident about their wellbeing and safety. Samsung remains committed to stand with the people in its fight against this pandemic and limit its spread by the implementation of Suraksha measures across all Exclusive Stores.”
Samsung has stated that it has taken special care to sanitize all its Samsung Exclusive Stores before opening them to consumers. Moreover, hand sanitizers have been made available at the stores, making it mandatory for Samsung Experience consultants to use them at all touch points, especially at the entry and exit doors of the stores.
Abiding by the Indian government’s social distancing guidelines, the South Korea-based smartphone major claims that Samsung Exclusive Stores is encouraging consumers to maintain a minimum distance of 1.5 meter between themselves. Additionally, training to follow hygiene and safety advisories have been imparted to Samsung Experience consultants, the company added.
With an aim to ensure the highest standard of hygiene is maintained across Samsung Exclusive Stores, customers will be encouraged to use digital contactless payments and swiping machines will be sanitized before being given to the customer. Besides this, Samsung notified that only a limited number of customers will be allowed within the store at any given point of time to avoid crowd formation.
Recently, Samsung has also joined hands with Benow to enable millions of consumers to buy Galaxy smartphones from their neighbourhood stores online. With this new platform, Samsung consumers will be able to browse, select, order, pay and receive their Galaxy smartphone from the comfort of their homes. The new digital platform will also help thousands of offline retailers become part of the online ecosystem and reach out to a larger base of consumers.
Samsung has revealed that more than 20,000 offline retailers have already signed up for the digital platform that enables consumers to buy Galaxy smartphones online from their neighbourhood stores.
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