Social Media giant Facebook today launched Instagram Music in India. The new feature allows its users to express themselves through music on stories along with other creative tools like Lyrics on Instagram, Lip Sync Live, and the ability to add songs to their Facebook Profiles as well as Instagram. To license music, Facebook teamed up various Indian music labels namely T-Series Music, Zee Music Company and Yash Raj Films earlier this year.
Speaking about music on Facebook and Instagram, Manish Chopra, Director and Head of Partnerships, Facebook India, said, “Facebook and music share something special — they both bring people together and enable personal expression. And that’s why music is important for us. We want to make it possible for the Facebook and Instagram communities to express themselves and connect around music on our platforms. With India’s strong music ecosystem, we’re thrilled to open up the ability for people in the country to include music in the moments they share on our platforms. We’ve partnered with the Indian music community to enable these new products, and we look forward to seeing all the ways people in India use them to express themselves in fun and engaging way”.
From today onwards users will be able to put in their favorite songs to their photos as well as their videos on their stories. To do this they need to open their camera on their Facebook or Instagram profiles to add music to their photos. They can also add the Music sticker by selecting a photo or videos from their gallery then tap the sticker icon. Users can also add a particular part of a song that they have chosen to be highlighted in their story along with the artist’s name and track title. The users will also be able to search songs in different languages, by Actor and Actress names, Film Name or Singer’s Name. This feature works in the same manner on Facebook and Instagram.
In addition to this if the song’s lyrics are available they will automatically turn up. Tap through the icons to change the animation and text style, and move the lyrics around, rotate or resize it like you would do fora normal sticker.
With the Lip Sync Live feature, Facebook users will be able to perform as well as dub their favourite songs. Their friends can also check their performance and also follow the lyrics of the songs together. To do so, users have to select the “Lip Sync Live” button when starting a Live session on Facebook then choose a song, add a description and customise the video with filters or a background. Your friends will be able to watch Your performance live as well as the name of the artist and song featured within the video. They can also join in by tapping follow the singer or band on Facebook.
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