Flipkart, has unveiled its revamped and upgraded version of the beloved loyalty program – Flipkart Plus Membership with Plus and Plus Premium. This innovative loyalty program has been meticulously crafted to cater to the needs of avid shoppers who frequent the platform. By unveiling this upgraded program, Flipkart is setting out with Flipkart Plus Membership to enhance the appeal and relevance of the program for its regular customers, aiming to create a more engaging and rewarding shopping experience.
For customers who frequently engage with the platform, Flipkart’s Plus membership offers many exciting benefits. Customers who have completed over 4 transactions within a span of 12 months are eligible to enrol in the Plus membership, while those who have clocked over 8 transactions within the same timeframe gain access to the exclusive Plus Premium membership.
The benefits bestowed upon these members are nothing short of impressive. With access to over 2 crore products, the perks include a warm welcome with 300 SuperCoins and early access to sales events. As an added incentive, Plus members can accumulate 2% SuperCoins with every transaction, coupled with the privilege of enjoying early access to major sales events. Upon upgrading to the Plus Premium level, members unlock a new echelon of advantages. These range from exclusive deals on top-tier branded products to the ability to earn an impressive 4% in SuperCoins for every purchase. Moreover, members gain entry to hourly and daily member-exclusive deals on the finest branded products. The accrued SuperCoins aren’t confined solely to Flipkart’s realm; they can be redeemed across a spectrum of Flipkart Group platforms, including Shopsy, Myntra, Flipkart HealthPlus, Cleartrip, and other select platforms.
Arief Mohamad, Vice President, Customer & Loyalty, Flipkart said, “At Flipkart, we prioritize delivering value to our customers, and I am delighted to announce the upgraded loyalty program through the new Flipkart membership with Plus and Plus Premium. Built on deep customer insights, this loyalty program enables seamless access to a myriad of benefits and deals for customers who actively engage on our platform. Focused on unravelling maximum value for our loyal customers, this upgrade to the Flipkart Plus Membership program will further encourage them to avail additional benefits. This program is a testament to our unwavering commitment to deliver the best value to our customers while continually enhancing their purchase journey on Flipkart.”
By restructuring the Plus and Plus Premium memberships to be transaction-based rather than contingent on order value, Flipkart has taken a bold step towards inclusivity. This evolution extends more significant advantages and streamlined loyalty access to a broader customer base. Bolstering its dedication to providing accessibility, this loyalty program not only augments the value proposition but also inspires aspirational customers across the nation to engage in online shopping.
Initially launched in 2018, the Flipkart Plus program is now responsible for driving over 40% of transactions across the entire Flipkart platform, with its popularity skyrocketing during the much-anticipated Big Billion Days event. Building upon this high level of customer engagement, the Flipkart Plus and Flipkart Plus Premium memberships encourage customers to unlock even more attractive deals, better offers, and a multitude of enhanced benefits.
In conclusion, Flipkart’s introduction of the upgraded Flipkart Plus Membership with Plus and Plus Premium represents a pivotal moment in the realm of online shopping loyalty programs. By prioritizing customer value and engagement, Flipkart has crafted a loyalty program that doesn’t just offer rewards but fosters a dynamic and enriching shopping experience for its valued customers. As this initiative continues to evolve and flourish, it stands as a testament to Flipkart’s unwavering commitment to its customers and its unceasing pursuit of innovation in the world of e-commerce.
| Plus | Plus Premium |
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● Eligibility: 4 Transactions in 12 Months ● Benefits on 2Cr+ products ● 2% SuperCoins per transaction ● Early Access to Sales ● Welcome Benefit of 300 SuperCoins for first-time Plus members |
● Eligibility: 8 Transactions in 12 Months ● Benefits on 2Cr+ products ● 4% SuperCoins per transaction (up to 300) ● Access to hourly/daily member deals on top branded products ● Early Access to Sales ● Welcome Benefit of 300 SuperCoins for first-time Plus Premium members |
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