In order to continue the momentum of the festive offerings, Mi India has announced a buyback scheme for Redmi and Mi devices known as Mi Smart Upgrade. With users looking at upgrading to the latest offering under the Redmi or Mi portfolio, this buyback scheme will help them choose the plan to upgrade and enjoy new models at an affordable price point.
Assert that Mi India has always focused on creating unique propositions for its consumers, Muralikrishnan B, Chief Operating Officer at Mi India, said, “We are thrilled to announce our latest offering – Mi Smart Upgrade which is an assured buyback offer from Mi India. We are confident that this plan will create more opportunities for technology lovers to experience innovation through our latest smartphones and also address the need of the hour by making upgrade options affordable, easy and convenient for our users.”
With Mi Smart Upgrade, the users get the freedom to encash their device any time after 3 months till 15 months of purchase, with exchange value ranging from 40 percent to 70 percent of the SRP of the phone. With this plan, users can get nearly 70 percent of assured value within 4-6 months, 60 percent for 7-9 months, 50 percent on 10-12 months and 40 percent on 13-15 months, from the date of purchase and final billing. Users can get an assured buyback value of 40 percent of the suggested retail price even after the warranty expires till 15 months from the date of purchase of the old device.
As far as pricing and availability is concerned, this plan will be available at Mi authorized retail outlets and can be activated through an easy enrolment process with minimal documentation. Furthermore, these users can purchase the buyback options starting at the price point of Rs 399 for devices such as the Redmi 9 Prime going up to Rs 1,999 on premium smartphones like Mi 10. Consumers can also buy the Mi Smart upgrade add on along with their Smartphone purchase at all Mi Authorised Retail outlets.
Earlier, Mi India, today announced the launch of ‘Mi Store on Wheels’ (MSoW),an innovative concept that brings exclusive retail experience to the heart of Bharat, closer to the remotest parts of the country. A radical new concept, Mi Store on wheels will operate out of a Van and travel across towns covering a set journey and ensure presence in all the popular weekly haats and markets along the way. The initiative will first pilot in Chhattisgarh, covering places right from Basna to Sankara and Bhawarpur to Pithora.
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