Home Other Tech Apps Netflix braces up for streaming war, surpasses 167 million subscriber base

Netflix braces up for streaming war, surpasses 167 million subscriber base

Netflix has already charted its strategy for 2020 to grow its business further.

With the debut of Disney+ and Apple TV Plus in November 2019, it was likely that the subscriber base of Netflix might get affected due to the increasing competition in the streaming world. However, many were proved wrong as Netflix attracted more subscribers than what was expected in the fourth quarter.

Netflix, which is the world’s leading streaming entertainment service, witnessed an increase in its subscriber base at it grows to 167.1 million, adding 8.76 million new subscribers.

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“We have a big headstart in streaming and will work to build on that by focusing on the same thing we have focused on for the past 22 years – pleasing members. We believe if we do that well, Netflix will continue to prosper. As an example, in Q4, despite the big debut of Disney+ and the launch of Apple TV+, our viewing per membership grew both globally and in the US on a year over year basis, consistent with recent quarters,” the streaming major said while announcing the q4 results.

Netflix further revealed that it has been developing an animation studio within the company to provide wide range of animated content for kids, adults and families. “We have amazing creators with pedigree from Disney Animation, Pixar, DreamWorks Animation and Illumination now working at Netflix on their next big projects,” Netflix reported in its official release.

In order to lure more subscribers, Netflix was out with its first original feature-length animated film by filmmaker Sergio Pablos’ Klaus in the Q4. Interestingly, the animated film that was also nominated for an Academy Award.

As per the Netflix, “In its first 28 days, 40million members chose to watch this heart-warming Santa Claus origin story.”

Netflix has already charted its strategy for 2020 to grow its business further. It has announced to premiere ‘Over The Moon’ by legendary animator Glen Keane this year.

Last year, Netflix had also rolled out of a new mobile plan for India at Rs 199 per month. With the subscription, members could enjoy all of Netflix’s content—uninterrupted and without ads—in standard definition (SD) on one smartphone or tablet at a time.

“Our members in India watch more on their mobiles than members anywhere else in the world- and they love to download our shows and films. We believe this new plan will make Netflix even more accessible and better suit people who like to watch on their smartphones and tablets—both on the go and at home,” said Ajay Arora, Director, Product Innovation, Netflix.

Time will reveal what more surprises Netflix has for its subscribers. Do let us know what are you expecting in the comments section below.

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