Samsung has now launched its new online range of TVs, which includes the next edition of its much loved lifestyle TV, The Frame 2020 and 10 new Smart TV models on Flipkart, Amazon and Samsung’s official online store Samsung Shop. Mind you! The sale will go live at midnight, June 19, 2020.
The Frame 2020 will be sold on Flipkart while the new online Smart TV range – 4K UHD, FHD and HD Ready TVs – is being launched under the ‘Get More from TV’ campaign on Flipkart and the ‘Wondertainment’ campaign on Amazon.
“Samsung 2020 range of online TVs come loaded with powerful new features that will not only enhance viewing experience but will also treat our consumers to a new standard of indulgence. We are partnering with Flipkart and Amazon to bring to our consumers this exciting product portfolio with attractive content, productivity and cashback offers, said Piyush Kunnapallil, Director – Online Business, Consumer Electronics, Samsung India.
Early bird consumers doing pre-paid transactions in the first 48 hours of the sale on Flipkart for The Frame and online Smart TVs, using their credit cards and debit cards will get an additional instant cashback of up to Rs 1,500. Amazon consumers will get instant cashback up to Rs 1,000 on pre-paid transactions through their SBI credit cards. Moreover, consumers can also avail exciting no-cost EMI options, with EMI starting Rs 3,125 for 24 months for The Frame 2020, and Rs 805 for 18 months for the new range of online Smart TVs.
As far as The Frame 2020 is concerned, this delivers on the promise with 100% colour volume that shows realistic colours no matter how bright or dark the scene gets, and bold contrast of Dual LED. The Frame comes with Samsung’s Quantum Dot technology and HDR 10+ that brings all pictures to life, showing everything the director wanted us to see. In addition, Samsung’s intelligent Quantum Processor 4K powered display instantly up scales content for sharper details and refined colours. The processor comes with 1.7 Gigahertz clock speed and truly creates an adaptive experience where every frame is a masterpiece, claims Samsung.
Interestingly, when The Frame is not being used as a TV, it moves into Art Mode, turns into a picture frame that can display over 1,200 digital art from around the world, and transform everyday living space into an art gallery. Just like how a framed picture looks different depending on the time of day, The Frame adjusts the screen brightness based on the ambient light in the room, using its in-built motion and brightness sensors.
On the other hand, the online Smart TVs are a perfect amalgamation of technology, aesthetics, and functionality. The 4K UHD TVs feature segment-first thee-side Boundless Design and a 4K Processor, delivering an unparalleled viewing experience with sharper, crisper images displaying magnificent life like picture quality
Moreover, The Frame as well as the advanced online Smart TVs are designed for young millennials and consumers of online content. They come with Auto Hotspot technology, USB 3.0 and support voice assistants such as Google Assistant and Amazon Alexa in addition to Samsung’s native Bixby. Apart from these features, these newly-launched Smart TVs come with Game Enhancer for smooth lag free gaming, Content Guide for curated content, Personal Computer Mode, Home Cloud and Music Player, among others.
Talking about the productivity, Samsung has added free subscription to Office 365, along with 5 GB of cloud storage space. These TVs come with the unique Personal Computer mode allowing users to transform their TV into a full-fledged PC. With this, users can choose to work from the cloud, mirror their laptop wirelessly without internet for big screen convenience or remotely access their office computer. The TVs are secured by multi-layered Knox for unmatched security and provide seamless access to Office 365 services over the cloud.
On the content consumption front, The Frame 2020 and the 10 new Smart TV models will also provide native support for a wide range of OTT platforms such as ZEE5, SonyLIV, Amazon Prime and Netflix. Consumers purchasing Samsung’s new Smart TVs will get access to content with attractive offers worth Rs 1095. They can avail up to 50 per cent discount on subscriptions of OTT platforms such as ZEE5 and Eros Now. Moreover, consumers can get free subscription for music streaming apps such as Gaana Plus for one-year and Apple Music for 3 months.
Additionally, consumers purchasing The Frame 2020, in addition, will be offered a free three-month subscription to the Samsung Art Store worth Rs 897, housing curated artworks from around the world.
Now moving on to the price and availability, The Frame 2020 will be available on Flipkart and Samsung’s official online store Samsung Shop. This smart TV will be available in three sizes – 50-inch (1m 25 cm), 55-inch (1m 38cm) and 65-inch (1m 63cm), for Rs 74,990, Rs 84,990, Rs 139,990, respectively. The Frame 2020 will come with 10-year no screen burn-in warranty, and one-year comprehensive warranty and one-year additional warranty on the panel.
On the contrary, the online Smart TV models will come in sizes starting from 32 inch (80cm) and going up till 65 inch (1m 63cm). The 4K UHD TVs come in four sizes 43-inch (1m 08cm), 50-inch (1m 25cm), 55-inch (1m 38cm) and 65-inch (1m 63cm). The new FHD and HD Ready Smart TV range will be available in 43-inch (1m 08cm) and 32-inch (80cm) respectively.
While Samsung’s 4K UHD Smart TV models will range from Rs 36,990 for the 43-inch version to Rs 89,990 for the 65-inch version, the FHD and HD Ready Smart TV models will start from Rs 14,490 for the 32-inch model and go up to Rs 31,990 for the 43-inch model. The new range of TVs will come with one-year comprehensive warranty and one-year additional warranty on the panel.
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