Xiaomi announced record-breaking sales of 6 million devices across different categories during the initial phase of its ‘Diwali with Mi’ festive sale. Xiaomi offered daily discounts and deals on its products ahead of Diwali. The discounts were made available online as well as in offline stores, leading to twice as many units sold compared to last year. Redmi Note 11, Redmi A1, Redmi 10, Xiaomi 11i Series, Redmi Smart TV 32”, and Xiaomi Smart TV 5A 32” were some of the best-selling devices.
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Record-breaking numbers for Xiaomi India
With the 5G rollout commencing in India this month, the Xiaomi 11i Series was one of the best-selling phones along with the Xiaomi 11T Pro. The Xiaomi 12 Pro lead the sales in the premium segment. In the under 8k budget segment, Redmi A1 found its way to the top, offering a dual camera unit at the price of Rs 5,299.
Xiaomi and Redmi continued to deliver in the Smart TV category, producing massive numbers in the ‘Diwali with Mi’ festive sale. Xiaomi Smart TV 5A 32” and Xiaomi Smart TV 5X 43” were the best-selling devices across platforms. In the affordable segment, Redmi Smart TV 32” and Redmi Smart TV X 43” recorded impressive numbers as well.
Commenting on the milestone, Raghu Reddy, Chief Business Officer, Xiaomi India, said, “At Xiaomi India, the festive season is a momentous occasion for us wherein we want to delight our consumers and make it a memorable one for our fans and partners alike. With the kickstart of ‘Tech Ka Shubh Muhurat’, we continued to deliver attractive offers across our product portfolio, helping our consumers make informed decisions. Pushing the limits of mobile technology and setting industry standards, our smartphones have performed exceptionally well in the initial phase, thereby solidifying our position in 5G and overall smartphone portfolio. Xiaomi continued to be the most preferred Smart TV brand, on the back of the best hardware and software, at an incredibly great value.”
“While our celebrations have already started, we are looking forward to the month-long festive sale. We are not only bringing exciting offers to our consumers but also brand new exciting products that help users simplify their lifestyles. As we continue to open up the world of new possibilities, we will continue to find innovative ways to satisfy consumers’ evolving needs and desires,” he further added.
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Conclusion
The record-breaking sales thrust Xiaomi’s position as one of the leading consumer electronic brands in India. As the 5G rollout takes place across the country, Xiaomi seems to be leading the market share in the affordable and mid-premium smartphone segments with their 5G-ready smartphones.
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