Instagram is known to be the most popular photo-sharing app and Facebook constantly updates it with new features and improvements. The app is all set to get another update. The Facebook-owned photo-sharing platform is setting up its e-commerce site which will have @shop extension. This will make it easier for shoppers and merchants to make transactions and carry out other business-related processes on Instagram itself.
According to Instagram, the @shop is inspired by the community of shoppers. The company in a blog post wrote, “@shop is a celebration of small businesses and the creators behind them. It is a real-time reflection of our community’s interests across top shopping categories like fashion, beauty, home decor and more.”
Instagram’s e-commerce platform will allow business owners and merchants to connect with their customers and consumers in a better and more convenient way. The products on the @shop will also have product tags which in turn helps the customers and the users shop by the categories of the products. According to Instagram, “On @shop, you’ll find emerging brands like Feel jeans, products like Glossier Play Colorslide, founders like KJ Miller and Amanda Johnson of Mented Cosmetics, and the latest trends.”
The new account was made on Monday this week and till now, it only has 15 posts on it. But in just two days, the account has 50.2K followers. Earlier, in March the photo-sharing platform also launched a beta version of the application with a new feature. This new beta version of the app came with the in-application shopping feature “Checkout with Instagram”. But in the beta version, the new feature was launched in the US only and wasn’t launched for any other markets. This beta version of the application allowed Instagram’s users to buy products tagged in the images or videos without leaving the platform.
Currently, the new feature in Instagram is still being tested in the US and the details of the new feature are still unknown. In addition to this, the rollout of the new feature is currently not known but it should be out in the coming months.
The new feature is similar to WhatsApp’s Business feature, it allows the business owners to set up pages and accounts of their shops and businesses. This feature will also the business owners to get more customers for their businesses and shops while also advertising more about their shops.
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