Amazon Prime Day is expected to take place by the end of the first half of the year 2021. The event is happening earlier this time as compared to 2020. The Amazon Prime Day usually happens in July every year. However, the event was shifted last year due to the COVID-19 outbreak and took place in October. The sale usually observes a rise in the buying options and hence higher delivery. The increased interaction in the supply chain could spread the infection.
What is the Amazon Prime Day event?
The Amazon Prime Day is an annual bonanza offered to customers subscribed to Amazon’s Prime membership. The event had started in 2015 on the occasion of Amazon’s 20th anniversary. The sale offers attractive deals and heavy discounts on various products. The company offers discounts on its own line of products like echo devices and Amazon Fire TV sets. For availing of the offers, customers use Amazon’s website or mobile application. Moreover, they can give commands to Alexa to add products to their cart.
What is the company’s approach regarding Amazon Prime Day 2021?
Amazon has opted to shift the Prime Day event even before when it normally takes place. Last year, the event had been pushed to October when the Black Friday Sale was near. As a result, the festive season had observed two sale events back to back while the summer season had gone vacant.
Conducting the Amazon Prime Day 2021 in June will ensure that there exists sufficient time between consecutive sale events. The company believes that this approach will sufficiently attract the attention of customers. Moreover, fixing an early date will have a cushioning effect if the event gets shifted this year as well based on the COVID-19 scenario.
What are the expectations of Amazon from Prime Day 2021?
Amazon recently rolled out the earning for the first quarter (Q1) of the year 2021. The company observed an increase in the sale of about 44 per cent as compared to last year. The total revenue generated by Amazon in the first quarter of 2021 is $108.5 billion. This is beyond the expectations of the company and considering the pandemic situation throughout the world.
Placing the Amazon Prime Day event in June will give a boost to the total revenue of the second quarter. The second quarter is the most challenging quarter for any company. In the second half of the year, e-commerce automatically shoots up due to the festive season. With outstanding sales in the first quarter, the company would need to have a big plan for the second quarter to keep the graph up.
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