Facebook was testing Reels ads for Instagram in select countries. Today the popular social media platform has announced the final rollout of the Instagram Reels Ads on its platform to grow and reach new customers. The new feature is helpful to those businesses on the photo-sharing platform to reach people who don’t follow them allowing them to be discovered by anyone across the globe.
The news comes by way of a blog post that reads, “After a successful test in select countries, today we’re launching Reels ads to the world. Reels is the best place on Instagram to reach people who don’t follow you and a growing global stage where brands and creators can be discovered by anyone.”
As per the company, with the introduction of the new feature to the Instagram Reels, the ads will help businesses reach greater audiences, allowing people to discover inspiring new content from brands and creators.
The Reels ads on the social media platform owned by Facebook will be shown on full screen and in a vertical format akin to ads in Instagram Stories. As with regular Reels content, these ads will loop and can be up to 30 seconds. People can comment, like, view, save and share Reels ads.
The Reels Ads can be seen in the most popular places to access Reels content including the Reels tab, Reels in Stories, Reels in Explore and Reels in your feed. When the user taps into a reel from Stories, Feed, the Reels Tab or Explore, they will be directed to a viewer that exclusively shows reels that scroll vertically.
In addition to this, Facebook will also provide people with controls on the Reels ads they see on Instagram. If people see an ad they don’t like, they can skip the ad, or tap the menu on the post to hide or report it.
Instagram’s Chief Operating Officer Justin Osofsky commented, “We see Reels as a great way for people to discover new content on Instagram, and so advertisements are a natural fit. Brands of all sizes can take advantage of this new creative format in an environment where people are already being entertained.”
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