On completion of 25 successful years in India, Samsung has launched #PoweringDigitalIndia, its brand new vision for the country that will be driven by an exciting new citizenship program aimed at students across the nation, a refreshed local R&D strategy with special focus on the local startup community and new initiatives in manufacturing.
“At 25, Samsung India is as young and vibrant as New India. Millions of our consumers, our partners and employees, have loved Samsung over the years to make us the country’s biggest, most trusted and most admired brand of mobile phones and consumer electronics, with almost every home in India having a touch of Samsung. Our new vision #PoweringDigitalIndia sets the course for India’s future growth, in which Samsung will continue to be its strongest partner,” said Ken Kang, President & CEO, Samsung Southwest Asia.
“Samsung is committed to work with the Government of India and various state governments to realize their vision of nation building, digital inclusion, digital empowerment and bridging of the digital divide through multiple initiatives in manufacturing, R&D, creation of jobs and entrepreneurship, responsible citizenship and transformational innovations,” he added.
Under this initiative of Powering Digital India vision, Samsung will launch a new youth-centric citizenship program which will involve engineering students and academia from across the country and will help create a stronger innovation ecosystem in the country. The contours of the program will be unveiled soon.
Futhermore, Samsung’s R&D centres in India will continue to work on advanced R&D areas such as 5G, AI, IoT as well as on cloud services and embrace end-to-end thinking to take projects from research to development to the commercialization stage. Additionally, Samsung will expand Open Innovation with startups, students and universities to help strengthen the innovation and startup ecosystem in the country and also augment their in-house innovation capabilities. The culture of innovation at Samsung R&D centres will enable thousands of engineers to create patents and leave their mark in the fields of technology and user experience.
Besides this, Samsung is also planning new initiatives in manufacturing in India, contributing to the government’s vision of ‘Make in India’ and developing the country as an electronics manufacturing and exports hub.
Samsung’s journey in India started back in 1995, in the early days of India’s economic liberalization and globalization that started in 1991. Since then, Samsung has grown with India to become the country’s largest mobile phone and consumer electronics company with two manufacturing facilities, five R&D centres and one design centre, 200,000 retail outlets, over 70,000 employees, and revenues in excess of USD 10 billion. Samsung’s first manufacturing facility in Noida and R&D centre in Bengaluru came up as early as 1996.
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