Duracell launches Duracell Ultra: A battery that can last longer than before

Duracell, a company known for making AA and AAA alkaline batteries, today launched a new alkaline battery which could provide “up to 100% more power” than the other batteries, as claimed by the company. These new batteries are named – Duracell Ultra. The Duracell Ultra’s canister is made from steel. Zinc, manganese and graphite are present inside the battery to convert the chemical energy into electrical energy. The company has targeted these batteries towards the Indian households, where more than 12 devices run on batteries like TV remotes, remote controlled toys, wall-clocks, AC remotes etc.

According to the company, the Duracell Ultra “packs more high-quality active materials to deliver quality performance”. Inside the batteries are three components – the Cathode, the Anode and the Separator. The cathode is optimized to provide high energy capacity while the anode gives the battery more efficiency. The separator allows the ions to transfer evenly and efficiently between the cathode and the anode. Together these components allow the active materials inside the battery, which are packed in nickel-plated steel canister with a tin-plated brass nail to fully utilize the battery’s power.

David Abraham who is the Marketing Director of Duracell for Middle East and India said, “At Duracell, we are passionate about using over 50 years of expertise in developing the very best portable power technology to ensure we are meeting the evolving demands of our consumers. As the popularity of power-hungry gadgets that keep us connected, entertained and monitored increases in India, we want to ensure we are powering families with the very best, longest lasting battery. With Duracell Ultra, we are offering just that. Lasting up to 100% longer, families can rely on Duracell Ultra to power their favorite toys and devices with safe quality unstoppable power that they can trust.”

Duracell is known for making long-lasting batteries, but if what the company said is true about Duracell Ultra then it would last longer than other batteries. Now the company is also making power banks, rechargeable batteries and speciality cells. According to the company, it is planning to launch more batteries in India as the Indian market is evolving in the “device landscape”. The company has promised that Duracell Ultra is only the beginning of its new products in India and it will bring out more products in the future.