The popular electronics and mobile manufacturer, Xiaomi, today announced a new initiative namely Grow with Mi. This programme will encourage Retail Entrepreneurship by doubling the number of offline retail touchpoints as well as the number of exclusive retail stores in India. In addition to this, with the introduction of GWM, the company is aimed at generating employment for over 10,000 individuals.
Commenting on the initiative, Manu Jain, MD at Mi India said, “We are extremely delighted to announce the Grow With Mi today. It is a comprehensive retail exercise that will not only foster entrepreneurship but will co-lead an evolution that democratizes access to tech for Mi Fans and consumers across the country. With this new initiative, we are determined to expand our presence and reach out to our customers in the convenience of their hometowns. We are confident that the new initiative will significantly contribute to our offline retail presence and also will help prospective entrepreneurs from small towns and villages to embark on their journey of success.”
The company says that it currently operates over 15,000 retail touchpoints, out of which 3000+ are Mi Stores that are exclusive retail stores for our Mi and Redmi products. While the company aims to double the total number of touchpoints to over 30,000 in the coming year.
The Grow with Mi initiative endeavours to generate employment for over 10,000 individuals and doubling the number of exclusive Mi Stores over the next two years. For this Xiaomi has also announced a support package of Rs 100 crore has been planned to help the retail partners set up and run these stores over the next two years.
Under this initiative, Mi India will also introduce Mi Retail Academy that will be nurture entrepreneurs from different backgrounds and train in terms of product training to sales training, customer management to polishing other soft skills such as marketing, in-store designing, customer service, retail excellence, etc. thus empowering them with technical knowledge and enhancing their business acumen.
Moreover, the company is also planning to extend the Mi Store on Wheels format to cover other far corners of the country and bring the best in class Mi Store showroom experience in areas that have limited access.
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